Any company that has a strong social media presence is ahead of the pack when competing for new customers. Here are 4 tips for an appliance company trying to improve their social media campaign.
Does your social media campaign need help?
Businesses try to use social media to grow their revenue and reach new customers. They figure that it’s free and it’s sure to work well.
With more than 50 million businesses using Facebook pages alone, how can you get your business to stand out from the crowd?
Keep reading to learn how you can give your social media strategy a boost.
1. Know Where Your Market Is
The way people purchase appliances has shifted in recent years. It used to be that women were primarily the decision makers, but that has changed.
Women between 30-59 years old share the responsibility with their spouse. As women get older, they tend to take that decision on for themselves.
With that in mind, you need to know which social media channels your buyers use. You’ll find just about everyone is on Facebook, while 41% of women use Pinterest.
If you’re targeting millennial buyers, then you might want to consider Instagram and Snapchat to reach them.
2. Complete Your Profiles
When you pick your social media channels, you want to be sure that your profiles are completely filled out. It will help people learn what your business is about and help your SEO.
Include plenty of pictures and tell people why they should go to your appliance business instead of your competition.
3. Map Out Content Ideas
Now that your profiles are set up, it’s time to map out content ideas. There are several types of content that you can post. Posts with videos and attractive images get the most response from people across social networks.
You can do a Facebook Live video on days when you’re having sales. You can post stories of happy customers. You also want to balance that with appliance reviews and community events.
You can write up a review of Miele appliances and why customers should choose them over other brands.
Create a calendar a couple of months in advance that takes into account sale days, holidays, and other events.
You can then plan mini-campaigns around these events.
4. Post Consistently
The key to success on social media is consistency.
Make sure that you schedule about an hour a day to schedule your posts and engage your audience.
If you don’t have that kind of time, you can use tools that allow you to schedule your posts in advance. If you go this route, you do have to check in daily to respond to comments.
5. Invest in Paid Ads
You probably noticed that your business page of Facebook isn’t getting as much traction as it used to. That’s because the company changed its algorithm to focus on personal content.
What does that mean for you?
If you want to be seen on Facebook, you’ll have to spend money on advertising.
Fortunately, advertising on Facebook is one of the least expensive forms of advertising out there.
Jump Start Your Social Media Campaign
Social media marketing seems to change every day. With social networks like Facebook and Pinterest trying to figure out how to monetize their business and get people to stay on their sites, your business will be impacted.
It’s important to stay up to date so your business presence can thrive. That will also help you plan your next social media campaign.
If you want to learn more about social media marketing, check out our blog.