Are you using digital marketing in your business?
You better be, because there are over 4 billion internet users in the world.
You would be doing your business a huge disservice if you didn’t take advantage of using the internet to market your business. Check out these five digital marketing ideas to add to your to-do list and mix into your strategy.
1. Contests and Giveaways
Hosting contests and giveaways are great digital marketing strategies. Who doesn’t love winning free stuff? These are great ways to grow your audience and encourage participation in your posts.
Ask your audience what you want them to do. Have a clear call to action. You can ask them to sign up for your newsletter, like your page, or share your post.
2. Hire an Influencer
One of the new marketing strategies that some businesses are taking advantage of is hiring influencers to join their team. In fact, two-thirds of marketing departments are increasing their budget to include influencer marketing.
What’s an influencer? In case you don’t know, an influencer is an everyday person that loves to share their passions on social media. Businesses can greatly benefit from collaborating with the right influencer who will share the products with their followers.
3. Sponsor a Podcast or YouTuber
A great way to get in front of more people is through sponsorship. You can sponsor a podcaster or a YouTuber. These influencers have a strong relationship with their viewers and listeners, so it can be a great way to get your product or service in front of more people.
Reach out to podcasters and YouTubers that you like and ask about their advertising terms. Offer them your product for free and if they like it, give them a promo code to share with their audience.
4. Online Directory Listings
Business directory listings may not be a marketing strategy that you think of, but it can be very beneficial to your business. You can attract local customers by adding your business listing. This is a way for potential customers to find you when they search for your particular niche or location.
5. Email Marketing
One of the best marketing strategies is email marketing. More specifically, you can utilize your social media platforms to gain more subscribers. Simply add a CTA on your posts and/or social media bios to encourage your audience to subscribe to your email list.
You also want to give them an incentive to sign up with you. Offer a freebie of some kind to incentivize them to become subscribers.
Which Digital Marketing Ideas Are You Ready to Try?
When it comes to thinking of new marketing ideas for your business, you may find yourself racking your brain for different strategies. There are so many digital marketing ideas out there that you’re sure to find some that work great for your business.
Are you looking for even more digital marketing tips? Check out our marketing blog for more tips and tricks to improve your business marketing strategies.