Your company has a personality whether you planned it that way or not. Every bit of your website, your logo, and your online presence shouts what your company is all about.
In the past, business cards were a huge part of your company’s image; stationery told the story of your company through the choice of inks and paper, and embossed business cards projected class and distinction.
Today, email and websites show your public face, but are business cards still relevant? The answer is yes. Does embossing still exude luxury and class? You bet it does. People tend to keep embossed business cards.
Embossing takes some real design planning and quality execution. Below are some ways to make the best use of this method, if you wish to use it on your cards.
What Exactly is Embossing?
Embossing is the process of using a die to create a 3-dimensional impression into the paper of your business card. It’s not raised printing; that process is melting plastic over the ink on the paper.
From beginning to end, the process is something like this: Someone (or you) designs your business card. You go to a printer and decide which elements to print with ink and which elements to emboss.
Your printer then sends the black-on-white artwork for just the part that you want embossed, to a die cutting & embossing company that crafts a two-part metal die from it. Your business card goes between these metal pieces, under pressure, to create the 3D image.
How to Design Embossed Business Cards
Speaking of embossing design, here’s the important part: keep it simple and use it wisely. Embossing doesn’t have to go over a specific inked shape.
It’s better to try not to make ink and embossing line up: it’s easy for them to misregister and look bad, and it’s a lot to ask from your printer. Try some of these other techniques instead:
Use embossing as a pattern – A pattern made of words or shapes outside your printed area can make a dramatic impact without adding difficulty.
Emboss your logo only – You can emboss your logo without color on your card and then print the other relevant information outside the embossed area.
Emboss over solid ink – You can print a solid color on the card and emboss over that. Very dramatic.
Use a multi-level design – This beautiful look is expensive, but if you want to make a great impression, this technique is worth considering.
Deboss – You can design your card to have an imprint rather than a raised design.
If you have decided to go with embossed business cards, you need to consider paper and quantities. Embossing may be initially expensive, but that die will last you for many press runs.
Choose a paper stock thick enough to handle embossing so it won’t tear or perforate. The thicker paper makes a better impression.
If you’d like to learn more about how to get your business noticed with more than just business cards, check out some other marketing information here. Every little bit helps when you want your business to grow.