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5 Must-Know Tips on Starting a Private Practice in Counseling

Careers in counseling are supposed to grow by 14 percent by 2026, so starting a private practice in counseling can be a smart investment. 

Maybe you just finished graduate school, and you’re ready to start your own private practice. Maybe you’ve sent out dozens of applications but haven’t gotten any offers. Maybe you’re ready for something new. 

Either way, there are some important things to consider when you want to start your own business. 

Read on to discover five essential tips on starting a private practice in counseling now. 

1. Consider Costs When Starting a Private Practice in Counseling

Starting a private practice is like starting any other business – it’s going to cost money. 

You will need to find an office to practice unless you want to practice online or over the phone. 

You will also need to pay for whether you want your private practice to be a limited liability company (LLC) or if you want it to be a sole proprietorship. Purchasing insurance is also important in case something happens to one of your clients while they are visiting you. 

2. Consider Confidentiality 

When starting your new therapy business, you also need to make sure that you are HIPPA compliant. 

You should have an email and a phone number set up so that clients can contact you. But you also need to make sure that these are confidential and professional, so using your email you made when you were a teenager is probably not a good idea.

3. Focus on Marketing and Finding Potential Clients

Marketing is essential in business. Consider some of these strategies.

Make a Website

This will help potential clients have a resource to go to for more information about you. To get an idea of what your website should look like or for ideas on what information to offer, look around at competing practices. For example, Naya Clinics has a clean, easy-to-use website with information about their services and recommendations from well-known sources. 

Take Professional Head Shots

When looking for a new therapist our counselor, many people make instant judgments based off profile pictures. It’s up to you to make sure you make a good first impression. 

Ask Your Clients To Refer Others

As a therapist, people want to know that they can trust you. If someone they trust recommends you, they’re more likely to choose your services rather than someone they haven’t heard of. 

4. Deciding Which Clients to Take

Therapy works better when the therapist and client have a good relationship, so it’s important to realize that you don’t have to take every client that works through your door.

If you don’t think you will get along with them, you don’t have to start seeing them. 

5. Don’t Be Afraid to Make Mistakes

 Starting from scratch may be intimidating, but if you’re passionate about it, it will be worth it.

Don’t worry because there are also services that can help you manage running your own business. 

Start Now

Running your own private practice means not only being a counselor but also wearing many different hats to keep your business running.

Do you feel like you’re ready to start your private practice now?

Start here by reading about three characteristics of a successful business.