≡ Menu

5 Reasons Your Business Needs Professional Photos

High-quality photography can make a huge difference to any business. Professional photos make your business look professional, but they offer much more than just that. Take a look at 5 great reasons your business should use professional photos.


Roughly 20% of the human brain exists solely to process imagery. That is perhaps the most compelling argument one can make as to why visuals in our business’ marketing efforts are so important.

Look no further than your social media feed to fully appreciate what we’re talking about here.

When you scroll through Facebook for example, what are you seeing?

If you’re like most people, it’s probably images and videos.

So, given people’s love of and response to what they see, we’d like to make a bold statement here –

Your business needs professional photos done by a professional photographer.

Whether you’re posting on social media, creating marketing pamphlets or building an incredible website, you need a professional photographer in your corner to consult you on and produce eye-popping visuals people respond to.

Don’t believe us yet? Here are 5 benefits a professional photographer can bring to your business efforts.

1) You’ll Look More Professional

Reputation is everything in business and with how crowded the online world is reputation matters even more.

With professional photography, you can expect that your images will not only look stunning but will be uploaded correctly and be 100% to spec across multiple platforms. This clean presentation will instill confidence in consumers and will equal more sales.

2) Cost Effective Marketing

Amazing images get shared. Social media platforms like Pinterest and Instagram are proof of that.

Even if a picture is targeted at getting a user to take action, a beautiful image makes the marketing component of a message much more palatable. More sharing means your marketing dollars stretching further.

3) A Picture Says a Lot

Professional photos say more than any blurb of text can. This is important given that people’s attention spans are at an all-time low.

So, if you’re trying to get a message across to consumers go with a professional photographer and expect what you have to say to be consumed.

4) Professional Photography is Personal

Stock images used to be the standard for a business’ websites. The problem is that with so many photos being licensed across so many sites, users can now sniff out stock photos from a mile away.

If you get caught with stock photography, it makes you seem less reputable. It makes consumers feel like you’re misrepresenting yourself and that your products may be shallow.

With professional photos, you circumvent those feelings of uncertainty.

5) Professional Photos are Versatile

When you hire an incredible photographer like Michael Grecco or somebody else you get connected with, they supply you with imagery that may be originally intended for one platform but can be used elsewhere.

What we mean is that the high-quality photos you take for brochures can be re-purposed for social media. This works the other way around too.

Once you own a picture you can remix and reuse it to cover off a bevy of your marketing needs.

Talk about a good investment!

Wrapping Up the Benefits of Professional Photography

When you get professional photos from a noteworthy photographer, you’re giving your business an edge.

This edge comes in the way of looking more professional. It comes in the way of instilling confidence in consumers. It comes in the way of marketing in a cost-effective fashion.

So, next time you’re thinking of shooting all of your business photos on your iPhone or opting for stock photography, think again.

Put down the phone camera and hire a professional photographer.

Want more resources for all things business from to ?

Dig deeper into our team’s outstanding pool of !