You’ve worked hard to earn your board certification, and perhaps you’ve even built up years of experience working at someone else’s plastic surgery practice.
But now, you want to know how to start your own practice.
If you want to pull it off, consider the factors discussed in this post.
From nailing your marketing strategy to offering the latest plastic surgery treatments, we’ll tell you how to grow your client list and your practice’s reputation as a whole.
1. Offer a Variety of Services
You know that there’s a particular procedure or cosmetic treatment that you’re especially good at.
While it’s OK to be known for being a master of fillers or the best person to work with when you need an eye lift, you don’t want to become a one-note plastic surgeon.
Study up on the latest trends in cosmetic surgery, like fat grafting, earlobe tightening, and body contouring. You should also offer non-surgical treatments, like chemical peels and lip injections.
2. Location Is Everything
If you want your plastic surgery practice to be a success, you need to pick the right location.
Remember that discretion is important to those visiting a plastic surgeon — meaning that your practice shouldn’t be located on a busy street or popular intersection.
While it should be easily accessible by public transportation, you want to ensure that your location protects your patients’ privacy.
Consider creating a discreet pickup and drop-off area in your parking lot, so that patients can slip in and out unnoticed.
3. Invest in the Right Technology
When you’re starting your plastic surgery business, having the latest technology is often what can set you apart from your competitors.
Make sure that you invest in things like Sentient Lasers, a CoolSculpting machine, and even an EmScuplt device.
As non-invasive procedures continue to rise in popularity, you should ensure your practice has the machinery to keep up with the latest plastic surgery trends.
If you can’t afford to buy these tools outright, some companies may allow you to rent them.
4. Take Marketing Seriously
Your marketing strategy will help you to expand your plastic surgery practice — but it will also establish you as an authority in your field.
Online reviews on third-party websites and testimonials on your own site are both incredibly valuable. Whenever possible, include “Before and After” photos showing results with these reviews.
Start a plastic surgery blog or even podcast where you answer common questions about popular procedures. Whenever possible, contribute articles to plastic surgery journals and websites.
Follow These Tips to Ensure Your Plastic Surgery Practice Is a Success
From investing in the right technology to working to protect the privacy of your patients, no detail is too small when it comes to building a successful plastic surgery practice.
Looking for more advice about your overall digital marketing strategy? Need to find templates for patient consent forms, confidentiality agreements, or even a proposal to buy an existing plastic surgery business and make it your own?
In addition to small business advice, we have templates to make the process of starting your plastic surgery business as straightforward as possible.