Are you looking for a way that you can provide products to your customers that leave a lasting impression? Are you always struggling to find new marketing tactics? Consumer theorists state that businesses need to distinguish between what the customers want and what the consumers need in order to succeed.
This is why instead of just sending an advertising message, it is much better if you bundle it up with fashionable promotional merchandise. This will strike your target demographic and will be your most successful marketing strategy. The truth is that everyone loved freebies.
Believe it or not, these promotional goodies will cost you much less than most of the other advertising techniques and will give much better results.
However, it is easier said than done. You need to creatively design these gifts so they are eye-catching and unique. Here are five tips that will make it easier for you.
1. Define the Purpose of Your Promotional Merchandise
The first thing you need to do is define the reason why you want to achieve by using promotional products. If you are going to use promotional merchandise, it is important that you clearly define the goals and objectives behind the exercise.
When you fail to drive the customer’s attention toward the expected lines of the reason for the promotion, then you might not achieve your goals.
Remember that the goals for one business may not be similar to those of another. For instance, one company may want to attract people to a trade show exhibition and increase the sales of their products. Another may have the goal of introducing customers to their new products.
Sometimes, the goal may be as simple as wanting customers to know just how grateful you are for their loyalty to your business. As a business owner, you are required to promote the products and services with a view of increasing sales. It is also a great way to promote customers, partners, and prospects and keeping them encouraged about doing specific tasks.
Promotional products are a great way to convey non-marketing messages that encourage your customers, suppliers, and shareholders to get-together in a specific event.
Once you have identified your goals and objectives, you need to select giveaways that will suit that need. You can also give products like t-shirts, photo frames, and mugs that carry your brand’s name into their homes.
Always make sure that the gifts you choose to give are always of high quality. The last thing you want is for people to think that your company sells mediocre products.
2. Research on What Your Competitors Are Giving Away
The last thing you want is to come off as a copycat. Therefore, you need to research and find out what your competitors are giving away. While what they are giving should give you some inspiration and insight, you need to distinguish your products from theirs.
You also need to make sure that you do not copy their marketing slogans and that your businesses have distinct goals and objectives.
It is often noted that some businesses use cheaper products when giving away products. This is a blunder that you should avoid at all costs. Not only will it kill the impression that your brand is trying to create, but it will also cost you the customers that you already have for your business.
Also, list down the good and the bad ideas of your competitors marketing strategies and make sure you avoid the mistakes and implement the good ideas into your strategies without copying them directly. That will make yours even better.
3. Seek Customer Feedback
Another great step is to ensure that you find out what the customers loved about the entire process and what they think you can do to improve the services and products you offer.
You can use short surveys to see what the customers think. Also, make sure that there is a live chat where they can tell you if they enjoyed the gifts you gave them.
Even if they are free products, be sure to replace any gifts that customers say are faulty. For instance, get quality rubber bracelets instead of those that break easily or have aesthetic issues. This way, you will have a better understanding of what your customers expect from you. Even if this seems like an expensive venture, remember the benefits will be much bigger and better.
4. Personalize the Gifts
If you are giving free gifts to customers, you have to make them feel like they are not just part of the statistics. They need to know that they are special to you. The best way to do this is to survey the user’s shopping habits.
See what they are always looking at and how you can give them one of those items as a gift. Depending on the gift, you can also include their name and a heart message that is unique for each customer. Make them user-relevant items that have your logo clearly printed on them.
5. Give the Products a Theme
Other than the fact that the products should be of high quality, you also need to make sure that the campaign is memorable to the customers. The best way to do this is to make sure that the campaign has a theme.
The theme should include your brand’s name and message. This message should be a strong one. It needs to solidify the market position of your company.
If your theme is strategic and catchy, it will linger in the mind of your audience for years. So take time to plan and brainstorm and themes and phrases to use until you find a good one.
Your Main Goal Is to Make the Promotional Merchandise You Give Customers, Brag-Worthy
The customer needs to know that you appreciate them for being loyal to your products. Your promotional merchandise needs to be of good quality to prompt your customers to take pictures, post them on social media and even talk to friends about it.
Make sure they leave a lasting impression. It should also get your brand message home.
If you want more information on how to please customers and make the right business decisions, get in
touch with us. We have ideas on what will work for your type of business.
