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5 Tips to Take the Lead With a Dog Training Business

Is helping people build a strong canine-human relationship your passion? Learn how to turn it into profit with these tips for starting a dog training business.


Did you know that around 70% of U.S. households own a pet? That’s equal to 85 million families that own at least one type of animal in their homes.

In the same survey, it shows dogs remain as the most popular pet around, with around 60 million households having at least one.

If you love dogs, you might want to make a living out of it. Why not consider training dogs or teaching others how to train their dogs?

That said, a dog training business is nice, but it can get difficult to get into. Read on if you want to become a successful dog trainer.

1. You Need to Understand How Dogs Behave

Before you commit to starting a dog business, you need to do research. Learning how to train a dog needs you to understand their behavior. You can do this by interpreting their body language and acting based on that.

Like the human body language, it’s easy to misinterpret the meaning behind your dog behavior. At times, you might find it mysterious. It’s possible that a dog smiling isn’t happy but stressed or afraid.

Before you start training dogs, you need to do your research on dog behavior. If you want to read more about dogs, you can try https://pawcastle.com.

It’s important to know whether the dog becomes aggressive or anxious while you train them. This ensures that your sessions go smoothly.

2. You Must Develop Your Communication Skills

If you’re the type of person who doesn’t like talking to people, dog training might not be for you. Contrary to what most people believe, this profession needs you to talk and work with a lot of people. You’re responsible for teaching owners how to train their dogs.

A dog trainer gives the pet owners the basic techniques and skills needed. This ensures that the owners have the right foundation to continue improving their training skills at home. You need to talk to your clients to make sure that each dog training session succeeds.

Having great communication skills means listening to both dogs and their owners. You need to know how to things in-depth to the latter when answering their dog training questions. Remember, great customer service will have a huge effect on whether you succeed in this career.

3. You Need to Advertise Yourself

Dog training is a business, first and foremost. For you to have any work, you need to get the attention of your prospective clients. The best way to do this is to market yourself by advertisements and making a brand.

Don’t hesitate to make a logo and trademark it to establish your identity in the industry. A lot of successful people in the business know it’s important to balance their time with dogs and working on the business. Most trainers lose hope at this juncture since they find it hard to get clients.

A lot of professionals agree that the hardest part is selling yourself. It’s difficult for most people to step out there and claim they’re the best dog trainers in their locale. It might look awkward to try and approach people on the street when they have problems with their dogs.

Improving yourself needs the help of online resources. Read up on articles and guides that help you in marketing your dog training business. Some of the more dedicated trainers out there even take marketing courses to help them advertise their business and get dog trainer income.

4. You Need a Lot of Patience

People who get annoyed at the slightest inconvenience can’t become successful dog trainers since most who go far in this profession can handle anything, from dog bites to irate clients. It’s a given that training dogs are hard, but dealing with people is harder.

It’s not unusual for clients to have unrealistic expectations. Most expect their dogs to have perfect training within a few days. It’s often television shows and social media posts that give them a false impression on how dog training works.

Dogs can be as diverse as humans when it comes to personality and temperament. Some training techniques might work for one dog but not for another. Often, it takes longer for you to understand the dog’s motivations than the actual training itself.

You need to make your clients understand the dog training process. It’s best that you do this before starting to work with them. It helps avoid unreasonable expectations along the line.

5. You Need Hands-on Experience

Training dogs need you to have a lot of experience handling them. There are now online dog training courses that allow you to get certification without actually training dogs. Before you get clients, you need to practice the things you learned on live dogs.

If you have your own dog, you can practice on them. Otherwise, you can ask your friends and neighbors to let you train their dogs. There are also hybrid dog training schools out there that need a certain number of hours of dog training at a local shelter.

Relying on theoretical experience alone isn’t enough. As said before, not all training techniques apply to all dogs. You need to get actual experience to know how diverse dogs can be when it comes to training regimens.

Start Your Dog Training Business Today!

The pet industry is a growing market. It’s expected to at least earn around $55 billion nationwide this year on pet-related products and services alone, so if you want to get a job involving pets, you might need to settle on low-paying, entry-level positions for the time being.

You can get more experience from your kennel attendant or pet store clerk job. Once you do, you can try starting your dog training business.

It’s a good career to settle in, provided you follow these tips. The cost of starting off is low but it pays to have hands-on experience and understanding with dogs.

Do you want a different business involving dogs? You can read about our guide on breeding puppies as a business. It will help you care for and sell healthy puppies while spending the least amount of time and effort.