As a business, investing in digital marketing is essential for your growth and success. That’s why 41% of businesses spend at least $500,000 on digital marketing campaigns each year.
However, with this much competition, it may seem hard to set yourself apart. That’s why some businesses opt for traditional advertising methods as well.
That’s right – you can still use old-school forms of advertising and attract customers. However, you need to understand what still works before you start your new campaign.
That’s why we’re going over five forms of traditional marketing that businesses can still benefit from today.
Let’s get started.
1. Print Ads
It may feel strange to invest in print advertising in a digital world, but this medium isn’t dead yet. Taking out ads in newspapers and magazines can still convert new customers.
You’ll need to consider your demographic before deciding to invest in print advertising. If you’re targeting an older audience, you can still get traction out of newspaper ads. Younger people tend to get their news online.
Magazines are effective because there are so many of them. Plus, different magazines attract certain types of readers. Choosing to advertise in a magazine that targets the same audience as you could prove successful.
Another great thing about magazines is subscribers often read a single issue more than once. That means your ad will keep popping up in front of their eyes.
If you rely heavily on a local client base, flyers are a great way to promote your brand. Hang them up at schools, libraries, and local businesses to attract new customers.
The great thing about print advertising is there’s plenty of room for you to be creative. Professional graphic designers still focus on print media and can create something eye-catching a memorable for your business.
2. Radio Advertising
Many people still listen to the radio on a regular basis. This is a great opportunity for you to get inside their heads and build a reputation.
Taking advantage of radio ads allows you to target a specific audience just like print advertising does. All you’ll need to do is buy ad space on a station that caters to your demographic.
The primary downside of radio advertising is it’s more costly than other forms of traditional advertising. However, if done correctly, your return on investment will make it worth the money.
Start local if you want to experiment with radio advertising. Buy a 30-second spot on a local station and have a simple ad created. Then, watch for an uptick in sales.
If a local radio campaign proves successful, think about going national. This will cost a lot more, but think about how many ears your ad will reach.
When creating an ad, make sure you work with a professional who understands this medium. They’ll help ensure your ad is appropriate for your industry and contains all the information necessary to boost conversions.
3. Direct Mail
This traditional form of advertising refers to sending out physical marketing materials through the mail. This may seem too outdated for today’s digital world. However, direct mail campaigns are still highly effective.
The advantage of direct mail advertising is you have complete control over who you target. Instead of casting a wide net, you only send advertisements to people who are likely to become customers.
You can also choose what type of material you send out. Whether it’s a postcard advertising an upcoming sale or a newsletter informing the public about your business, you have the opportunity to be as creative as you want.
Another advantage of direct mail is you can track how effective your campaigns are. Many businesses opt to include a promo code on their advertising material so they know exactly how many sales resulted from a direct mail advertisement.
Direct mail campaigns are relatively affordable. Think about supplementing your current digital campaigns with direct mail when you have a sale approaching or are about to release a new product.
There are countless places a business can advertise to the general public. Using signage is one of the best ways to get your name out into the open.
Billboards are still one of the most effective forms of signage. If you have the budget, consider renting advertising space on a few billboards around your city.
If you don’t want to spend too much while experimenting with signage, start small. Putting up signs in malls, storefronts, and on the sides of buildings is a great way to expose your business to foot traffic.
Many businesses are also displaying signs on cars. Think about how many people will see your ad during rush hour. If you have company vehicles your employees’ drive, slap a sign on them.
Another tactic is to employ sign spinners. These are people who attract business by displaying signs on the corners of busy intersections. This may not seem worthwhile, but you’ll be surprised how much extra business comes in.
5. In-Store Advertising
Putting a product on display in grocery or department store is a perfect way to reach people who are already in a purchasing state of mind. This is a traditional form of advertising that’s becoming popular again.
Another great idea is to set up temporary displays and offer samples of your product. For example, if you sell coffee, hire brand ambassadors to set up camp in a grocery store and hold a tasting. If a customer likes your product, they can purchase it then and there.
You should also think about contacting vendors you work with and ask if they’d allow you to put up advertisements at their location. Offer them the ability to advertise in your stores and you’re both helping each other out.
Increase Sales With These Traditional Advertising Methods
While you can’t ignore the power of digital marketing, it’s important to avoid putting all your eggs in one basket. To maximize your profits, you’ll need to get creative with your advertising initiatives.
Consider the traditional advertising methods discussed above the next time you’re ready to market your product. The results may shock you.
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