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5 Unexpected Ways to Attract Top Talent

Does your company offer competitive salaries compared to all of the other companies in your general area? If you don’t, there is a good chance that you’re going to struggle when it comes to attracting talent.

To make sure you have the best employees working for your business, you need to learn how to attract top talent. And this often starts with providing people with the opportunity to make the most money possible while working for your company.

There are also all kinds of other creative recruiting ideas that you can put to the test when you’re trying to figure out how to attract talent. You should put them to good use the next time you’re looking to hire someone to work in a key position at your company.

Here are five unexpected ways that you can go about attracting top talent to work for you.

1. Start Your Searches for Top Talent in the Right Places

If your company is having a tough time as far as attracting top talent is concerned, one of the first things you should ask yourself is, “Are we searching for talent in the right places?”

There are obviously lots of websites out there that you can post open jobs on. But these sites aren’t always ideal for companies that are interested in bringing the best of the best onboard to work for them.

Rather than listing any job openings that you have on generic job websites that cater to any and everyone looking for a job, try to find sites that cater to those in your specific industry. It’ll increase your chances of attracting the top talent in your area to your business.

2. Use Social Media to Your Advantage When Looking for Talent

For years now, employers have taken the same basic approach to hiring employees. It’s looked a little bit like this:

  • Identify a position that needs to be filled
  • Create a job description for that position
  • Post the job description online for all to see
  • Collect resumes from those interested in the job
  • Interview potential candidates for the job and choose the best one

There is nothing wrong with taking this approach if it’s one that has worked for your company over and over again. But there are more and more companies that have started to take a different approach for attracting talent.

Rather than allowing talent to come to them, they’ve actively sought out talent through the power of social media. They’ve instructed their human resource departments to keep a close eye on social media to see if they come across anyone who might be a good fit for their companies.

Your company should be using social media to market your business anyway. So why not use it to connect with talent, too?

3. Call on Your Current Employees to Help You Find the Best Talent in Your Area

If you have a bunch of smart, talented people working for you at the moment, they can play a key role in helping you fill positions as they open up.

Many of these people likely hang out with or at least casually know other smart, talented people who work in their specific field. They might be more than willing to recommend these people for jobs if you simply ask them for assistance.

One of the best creative recruiting ideas is setting up employee referral programs that allow your employees to collect a reward for referring their friends and associates. That reward can be anything from a monetary bonus to an all-expenses-paid vacation. 

4. Prepare to Offer Talented People Perks That Go Beyond Just a Great Salary

If your goal is to turn your company into a talent magnet to boost business, you’ve seen how important it’s going to be to look for candidates in the right places. Whether that means posting positions on industry-specific job boards or asking your employees for a hand, you need to make sure you’re bringing the best candidates through your front door.

But you shouldn’t stop there! Just because you’re connecting with the right candidates doesn’t mean they’re automatically going to want to work for you. You’re going to need to have something to offer them to entice them to want to become a part of your company.

As we mentioned earlier, that starts with offering competitive salaries. But it also means doing things like:

  • Giving people access to health benefits
  • Setting people up with plenty of 401(k) options (with generous company matching!)
  • Providing annual or even semi-annual bonuses

The more perks you can offer to potential employees, the more likely they’re going to be to want to work with you. You should go the extra mile to make sure you’re offering people things they won’t always find elsewhere.

5. Prove to People That You Can Be Flexible in Your Approach to Business

A great salary with benefits and other perks used to be more than enough for companies to attract talent. But these days, there are also many people who are constantly chasing after the ever-elusive work/life balance.

Studies have shown that almost 70% of people feel as though they don’t have a good work/life balance. So when they go in to interview for a job, they’re often concerned about this and want to know what companies are doing to ensure that their employees aren’t on the clock 24/7/365.

You should show people that you’re committed to allowing employees to achieve a good work/life balance by offering them some flexibility. Some ways to do this include:

  • Giving people the option to start their workdays later and/or finish them earlier
  • Providing people with the opportunity to work from home some or even all of the time
  • Rewarding people with extra vacation days when they go above and beyond at work

By being more flexible in your overall approach to business, you’ll make the most talented people in your industry want to come and work for you. 

Use These Creative Recruiting Ideas to Attract Talent to Your Company

Frustrated by how hard it has become for your business to attract talent? The creative recruiting ideas listed here should make it slightly easier for you to find the cream of the crop when looking to hire new employees.

Keep these ideas in mind the next time you need to fill a position. They’ll help to take your business to the next level by attracting top talent all the time.

Learn more about running a successful business by browsing through the articles found on our blog.