So, you’ve got a medical website that isn’t quite as big as you’d like it to be. You have good content, and a solid domain name, but you can’t seem to get the results that you’re looking for.
Well, it’s important to remember that above all else, it is absolutely essential that your website is structured and formatted a certain way. And this goes for all websites, regardless of the niche, so try to approach it that way if possible.
So if you’re suffering from issues in regards to your medical website design, we’ve got good news: we’re here to help! In this article, we’ll discuss 6 tips that you can utilize to help cure your ailing medical website.
Now then, let’s get started!
Keep it Simple
Without a doubt, the best advice that anyone making a website can follow is to keep it simple. You may be tempted to cram as much stuff on every page as you possibly can, including photographs, graphics, and other media, but it’s not wise to do so.
Besides overwhelming the user and creating a website that isn’t going to be easy or enjoyable to explore, you’re also slowing down your site. Site speed is highly important, and too much media can really prevent it from running how it should.
A good tip? Make a list of everything that has to be on the site, and stick with just those things, no matter how tempting it may be to add something else. You can use some media, or even widgets, just don’t go overboard.
Use White Space
Not every website needs to have a minimalistic design, but taking the white space concept from minimalism is a wise idea. So what exactly is white space? Simply put, for the background of your site, just use the color white.
Don’t use any other color, or a picture or graphic. We promise; a plain white background is the best way to go. But why?
Well, white space makes your site more legible and easy to look at for the user. Your content and the media on your site will flow together. Design-wise, it’s easier to work with the solid white background, too.
That clean look allows for your site and its content to do all the work, which is the main goal when designing any kind of website.
Make Your Site Navigation-Friendly
Sticking with the overall design of your site, it’s wise to make sure it’s navigation-friendly. By making your site easy to use, you’ll encourage users to come back and visit again, which is always a good thing.
Helping users find useful information on your site is extremely important. Organize your site’s navigation so that the map to finding things is easy to use and read.
It needs to be almost instinctive, even for new users, to use and find information on your site. This is sometimes easier said than done, especially on a medical website, where there is so much information being shared, but if you take the extra care to pull it off, you’ll get better results on your site.
Use Professional Photographs
It goes without saying that you need to use photographs on your medical website. But it’s extremely important that you use professional, high definition photographs.
Not only does this, aesthetically speaking, make your site look better, it makes you look more professional, too. A lot of people, even subconsciously, may stray away from you and your site if it doesn’t look legit. You should avoid anything that would make you look unprofessional, and poor photographs would very much do that.
Confirm Your Site is Mobile-Friendly
Over half off all internet traffic in 2018 came from mobile devices. That’s a trend that shows no sign of slowing down, which is why it’s important to confirm that your site is indeed mobile-friendly.
If you’re unsure if your site is as mobile-friendly as it should be, Google offers a neat tool that gives you a simple yes or no answer. If your site is not mobile friendly, you’ll need to take the steps to make it mobile friendly ASAP.
Master Search Engine Optimization (SEO)
If you’ve got a medical website, you probably want it to show up at the top of the Google search results. Understanding what it takes to do so is a bit complex, but it can be done if you don’t mind putting in the work.
In order to appear at the top of search results, you need to implement search engine optimization on your website. Again, this can be a lot of information to take in, but it does work and can be done with a little additional effort.
The good news? Things like ease of navigation, pro pictures, and even being mobile-friendly are all SEO practices. So if you’ve implemented those things, you’re already off to a good start!
So when people Google “advanced medical center“, they’ll find your site first, assuming you’ve implemented SEO correctly.
6 Medical Website Design Tips
Well, there you have it! Those are 6 medical website design tips that you can utilize to help bring your website up to full health!
Remember, above all else, your medical website is a website. So utilize techniques that work for all sites, regardless of niche, and make them work for you.
Keep it simple, make sure your site is user-friendly, and try to learn as much about SEO as possible. Once you’ve done that, you’ll get the results you’re looking for!
Be sure to check out our blog, where you’ll find more business tips and tricks.