In search of the best website tips for wineries?
Wondering how you can build an amazing online presence?
These days all types of businesses are turning to the internet to find more customers and patrons, and wineries should be no different. If you want to have a thriving winery that brings in plenty of business throughout the year, you need to have a great website in place that will be the centerpiece of your digital marketing efforts.
Luckily, we’re here to help. Below we’ll give you our top 7 tips for building an amazing winery website in 2020.
1. Create a Solid SEO Strategy
One of the most important things to remember when designing a winery website is that you need to be using search engine optimization (SEO) techniques. While your website may look great, be easy to use, and do a great job of convincing people to visit your winery, it won’t matter much if your site doesn’t have any visitors.
Using SEO techniques will help ensure that your site is showing up in search engine results pages (SERPs) and will make it more likely that wine lovers will visit your website and learn more about what you have to offer them.
Additionally, make sure you’re spending some of your focus on local SEO techniques as well. Local SEO will help ensure your website shows up in search results for people who are close to your physical location.
2. Learn the Value of Social Proof
Another way that you can make the most of your winery website is to ensure that you’re using social proof to your advantage. People tend to like things that they know are popular with others as well.
Connecting your site with social media accounts is a great idea and adding links to your social accounts to your website can be helpful. You’ll also want to add sharing buttons to ensure website visitors can easily share blog posts and website content with visitors.
Leveraging social proof to make your winery seem more professional can also be done by adding testimonials to your site or adding more photos of people enjoying themselves at your winery.
3. Fill Your Site With Valuable Content
One major way that you can make your website more successful is by filling it with plenty of useful content and valuable information that your ideal customer will love.
Creating a blog and using content marketing can be helpful for improving SEO, building customer loyalty, and positioning your winery as an authority. These benefits can make a big impact on your online marketing efforts.
While creating content can be time-consuming, it will pay dividends as time goes by. This is because the more content you have, the more likely it will be for search engines to send more visitors to your site.
However, when creating a blog or adding content try to be consistent with it. It’s best to post great content regularly if you want to achieve the best results.
4. Always Aim to Be Mobile-Friendly
Few customers are searching for wineries on desktop computers these days since more and more people are starting to use mobile devices. For this reason, web design for wineries needs to be very mobile-friendly.
Remember that your site needs to have a responsive, mobile-friendly design that will look great on a smaller screen. However, it should also function properly as well. Be sure that your site is optimized to load quickly and that it will also be easy to navigate.
Google prioritizes mobile devices in search results these days, so by ensuring your site is mobile-friendly, you’ll have a much easier time getting your pages to rise up in search rankings.
5. Ensure You’re Using High-Quality Images
Another thing you should do to improve your winery website is to ensure that it features unique, high-quality images and eye-catching graphics.
Your site needs to not only have great information on it but it should also have a great-looking design that is modern and sleek. While your site should have high-quality images, however, try to avoid the use of stock photos.
Instead, opt for unique images that actually features your winery premises and your wine. It’s well worth investing a bit of money into hiring a great photographer or graphic designer that can present your winery in the best light.
6. Put Your Focus Above the Fold
A key way that you can help your website become more effective is to pay special attention to what you place “above the fold”. The space above the fold is the space on your website that a visitor will see on your site as soon as they land on it and before they decide to scroll down.
Typically, the best practice is to add the most engaging and relevant information at the top of your pages so that it will be seen immediately. This way, your site will engage visitors right away and they won’t have to look as hard for the most important information.
By placing great content and visuals above the fold you’ll find that visitors will stay on your site longer and that your website will become more effective at helping you meet your goals.
7. Use White Space to Your Advantage
While you should be making the most of the top section of your website pages, you shouldn’t go overboard. Your website, in general, will look best if it has plenty of white space.
Trying to cram in too much information and content into your site can be overwhelming for visitors and may look unprofessional. To better lead visitors where you want them to go on your site and to avoid scaring them away, try to keep things simple and clean.
Leave room for the most important information and surround it with plenty of white space. Doing so will make the calls-to-action and information you do have on your site more easily stand out to visitors.
Boosting Your Business With These Website Tips
If you want your winery to master its market and get more business, you need to make sure your website is designed well. Be sure that you’re using these website tips to ensure your winery is making good use of its spot on the web.
Looking for more website design tips and advice? Start exploring our blog now to find even more useful information and insights.