Do you have a work gear website selling hard hats, gloves, or other specialty clothing? If you want new customers to find you online, read these 7 content marketing tips you can use today.
Ready to get more visitors to your work gear site?
Looking for the best content marketing tips to do it?
Content marketing can be one of the best ways to attract customers for any type of business, and it can also work wonders for selling work gear. However, there are some things you’ll want to know in order to do it right.
Below are the best 7 content marketing tips that are guaranteed to get more visitors to your work gear website in a cost-effective way.
1. Create a Great Company Blog
First of all, you’ll want to have a great company blog for consistently posting content. Having a great blog is the first step for any successful content marketing strategy and will be the centerpiece of your digital marketing plan.
It’s important to start your blog right and make sure that you choose the best platform for your purposes. WordPress is usually the best choice and offers a lot of customization, but there are options as well. Weigh your options and make sure the platform you choose will be able to grow along with your business.
When you create your blog, you also need to make sure it looks visually appealing and is set up well to display great articles, blog posts, and other types of visual content. Then, once your blog has been set up, it’s time to start posting quality content on a consistent basis.
2. Focus on Quality
When creating any type of content, it’s important to remember that quality matters. You shouldn’t just be spinning out mindless content.
Everything that you use as part of your content marketing strategy should always be high quality and provide true value to readers. Providing value to a customer should come first while promoting a product should come second.
The Cestus Armored Gloves website, for example, includes blog posts that tell a visitor exactly who needs their product and what their product has to offer. The content helps to answer a visitor’s questions and educates them. It’s not overly promotional.
In-depth articles and quality content that helps potential customers through a work-related issue or helps them decide which work gear they need can be valuable to your audience and will lead to better engagement. Better engagement will then lead to more sales.
3. Make a Plan and Follow Through
When trying to succeed with content marketing it’s important that you have an entire strategy and plan in place. You need to know what you want out of the content you’re creating.
It’s important to keep in mind what you want your audience to do after viewing a blog post or video. Each piece of content should provide value while also leading a customer further down the sales funnel.
You need to understand the place of content marketing in the sales funnel and know which piece of your audience you’re targeting for each piece of content you create and share.
4. Master the Use of SEO Techniques
All of the content you’re creating won’t do much good if you’re not making sure to use search engine optimization (SEO) techniques. SEO will help ensure that your content is found by your potential customers.
While there are many types of promotional techniques you can use, SEO is perhaps the most important because it will allow you to keep getting traffic for your content month after month. You won’t need to use additional resources besides what you used to create the content in the first place.
PPC and other techniques can also help but will require constant upkeep and more funds in order to keep seeing results in the long term.
The basics of SEO are easy to learn. Most importantly, ensure that you target the right keywords and search terms and format your posts well. Optimizing meta tags, image alt attributes, your site’s speed and ability to work well on mobile devices can also be a great help.
5. Don’t Just Stick to Written Content
While a great blog is an important part of your content marketing plan, don’t forget that your strategy should include other types of content as well.
Video content, photos, infographics, memes, and other types of content can all play a big part in promoting your work gear and providing value to your potential customers.
Make sure to use all types of content as part of a cohesive content plan. Then, look at the results and see just how each type of content is working with your audience. You might just find that your potential customers don’t share your blog posts nearly as much as a high-quality infographic or video.
6. Integrate with Social Media
Social media can be a huge help for content marketers. Social media platforms can be a great way to expand the reach of any type of content you produce. If your business isn’t on the major social media platforms yet, you need to remedy this immediately.
Facebook, Twitter, and Instagram are some great sites to get started with and can be easy to handle when you’re starting out. It’s important to keep your ideal audience in mind and find out which social media platforms they use the most. You may just want to focus your efforts there.
Also, keep in mind that your blogging platform will probably have a way to integrate with social media platforms. Integrate your blog with social media channels so that any content you create for your blog will also publish automatically to your social media channels as well.
7. Repurpose to Multiply the Use of the Content
While you can expand the reach of your content by using social media, you may be surprised to know that you can also reuse each piece of your content. It’s a great idea to look for ways to repurpose your content.
It’s totally fine to promote an older blog post after some time has passed, for example. You can also find ways to expand a current piece of content into another type of content.
A blog post may be great to change into video form or may work great as an infographic.
Additionally, if a blog post has been popular you may choose to create new blog posts based on each point from that previous post.
By repurposing content, you’ll have a lot more material to reach your audience with and will save a lot of time in the process.
Making The Most of These Content Marketing Tips
The content marketing tips above are a great place to get started when promoting your work gear website. By following all of the tips above you’ll likely be well ahead of most of your competition and will ensure that your internet presence is well-maintained going into the future.
Looking for more tips for marketing your work gear business? Check out our marketing blog now for more great insights and advice.