Your running a business to-do list just got a whole lot longer, or it did when social media became necessary for sales and reputation.
If you’re just now starting a Facebook Business Page, you’re going to need to get with the times. Here are seven tips for taking your page from blah to bam!
1. Take Advantage of the Facebook Tools
Just like Google, Facebook has a little bit of an ego. They’ve created tools and page-aspects for you to use, and they like it when you use them.
It’s like when you fill out your Google My Business profile and you get a slight boost in SEO.
Make sure you fill out all the information on your Facebook page that it asks for. You don’t have to list your merchandise (a new feature) but do pretty much everything else.
That means setting up a chatbot, filling out tour hours, including when they change for holidays and weekends, and putting in an updated address.
The more you use these things that Facebook “gave” to you, the more successful your page will be in the future.
We can’t promise it’ll get you hundreds of more likes, but it might be the one thing that helps you outrank a competing page, in the right circumstances
When they come out with new features, try them out. It’s not going to hurt!
2. Pay Attention to Page Roles
Only a few people in the world should have access to your Facebook page from the backend. And we mean a few – like two or three.
If you have to have more people on your team on there, there’s a function called “page rolls” that Facebook gives you. You can give people with less authority lower (read less access) roles on the page.
Maybe they can respond to comments from clients, but they can’t post things to the page.
Page rolls can keep you from having “I didn’t mean to post that there” PR nightmares. Unless the role with the most access does it – then there’s not much you can do but delete it and hope no one saw it.
3. Use Logo’s for Photos
Your profile picture should be some version of your logo, or at least have your logo in it. In fact, all of your official photos on your Facebook page should be branded with your logo in some way.
Your cover photo, for example, doesn’t need to be just your logo. Can you imagine how stretched out and warped it would be to fit those dimensions?
But it should be something related to your business, like your employees with their logo shirts on or a shot of your home office.
Use official-looking photos, even if you didn’t get a professional corporate photographer. It’ll show your clients that you’re serious about your image.
You should also use your brand colors for graphics whenever possible. Keep things as consistent as possible, without making them cookie cutter.
4. Use Call to Action Buttons
When you create ads or promote posts, you get the choice to use a call to action button. This can be anything from “See more” to “shop now” to “call us”.
These are your chances to take clients to a landing page that’ll get you a conversion you can make money off of.
Each post should have a goal. Don’t post anything without having a goal in mind, what do you want your clients and customers to do when they see it?
See your sales prices? Schedule an appointment? Leave a review? Use action-based wording in your posts and make sure you have high-quality landing pages.
Those landing pages, too, should have a call to action. Singular – don’t confuse your customers by asking them to do too many things on one page.
Each goal (appointments, sales, etc) should have its own landing page. Have too many and that’s a good way to increase your bounce rate (in a bad way).
5. Use Your Insights Tab
Facebook gives you tools and you should use them. We already covered that part.
One of the tools they give you is your insights page. On it, you can track engagement and audiences (to an extent) that tell you when people are on your page.
You should post at those times, to get a higher spot in the algorithm.
If you didn’t know, Facebook is obsessed with engagement. It wants you to put out posts that people interact with. The more people that interact organically with the most, the more that will see it.
It’s like a pay to play model, but instead, it’s click-to-play. You can’t force people to engage, but you can post your content at a time where the people that do engage are usually online.
That and creating quality content are your two biggest tools when it comes to fighting Facebook’s algorithm.
6. Don’t Overdo It
People used to think you should post one post a day, but now we’re looking at two. Two to four is the most you should post, depending on your audience and the type of content.
Why two? From what we’re seeing now, content has about an eight to twelve-hour life. That means that when you post something in the morning, the people that scroll in the evening probably won’t see it.
Post once for the morning scrollers and once for the evening scrollers. Try it out and see if it works for you. If it doesn’t, experiment until you find something that does.
7. Use Facebook Ads
No one is winning Facebook unless they’re using Facebook ads. The article The 7-Step System On How To Run Better Facebook Ads from Bear Fox Marketing gives a simple six-step plan for businesses to use when seeing if Facebook Ads are right for their company.
Starting a Facebook Business Page
There are a few ways to succeed in starting a Facebook business page. First, define and stick to your branding. Second, use the tools Facebook gives you and aim for engagement.
If you do those things, you should be on your way to a successful page.
For more successful business tips and templates, browse our site.