7 Online Marketing Campaign Ideas For Niche Products
Are you selling a specialty niche product? Here are 7 fantastic online marketing campaign ideas to boost your success.
You have a fantastic product, an amazing team, and infinite ambition. That’s all well and good, but what are you missing? Unique marketing campaign ideas.
When it comes to starting a business that serves a particular niche it’s important to focus on the details. The world of marketing is tough and if you don’t have a clear goal in mind you’ll have run out of capital before getting your first ‘Like’.
You need a roadmap and we’re here to help.
Know Your Target Market
Before you even begin coming up with marketing campaign ideas you need to know who you’re trying to reach.
A general idea won’t be useful in today’s cutthroat business environment. You need to know your target market inside and out if you’re going to turn your product or service into a ‘must have’.
Thankfully, we have the internet to help!
If you have a budding social media presence this is a great way to reach out to your current customers and learn more about them. Even if they seem to be diverse, the chances are high that they all share some common thread.
Whether it be a characteristic or an interest there will always be a connection.
Look for commonalities.
If you’re still starting out, don’t worry! All it takes are some well-phrased internet searches to begin to delve into what matters most to your potential customer base.
Learn as much as you can, it will save you a great deal of time and heartache in the long run.
Solve a Problem
Do you remember New Coke? Don’t worry, most people don’t and those that do want to forget it.
The Coca-Cola company was so excited to provide a better tasting drink to their customers, they didn’t examine the change past the surface level. Do these people like the taste? Great!
What they failed to consider was the intense connection people had with the original flavor and brand.
It’s valiant that they wanted to provide a better experience, but they weren’t solving anything. If you get to know your customer base any marketing campaign ideas you have are going to be far more likely to generate interest.
Make sure your product or service is something that your customers actually need. Then, market in a way that appeals to their unique way of thought.
Word of mouth is believed to be the most effective form of marketing by 64% of marketing executives.
Working with your customer base to promote your product is a match made in heaven. Not only will you be constantly learning more about the customers you want to appeal to, but you’ll be forming a connection with them.
When your clients love your product they feel involved in your business, when they feel involved they want you to succeed. If you urge your fans to spread the word and make it a fun experience they’ll deliver.
In the digital age, this is surprisingly easy. Create a hashtag for your product and set out an open call for people to take photos of themselves using it.
Not only will you get to show off your merchandise, but you won’t look promotional doing it.
Consider this a more specialty form of user-generated content.
Partnerships involve finding people who influence the internet and have interests that match with your target customer. Reach out to famous bloggers, Instagramers, and even Youtubers with the offer to provide them with products in exchange for their coverage.
It’s important to establish a partnership with someone who will reach the right market. No sending a health food blogger your new decadent chocolates or a video game celebrity your knitting kit. Quality over quantity.
When done right partnerships not only provide marketing opportunities at a low cost but it builds your brand up in the eyes of others.
Tell a Story
If it hasn’t hit home yet, the basis of marketing campaign ideas involves connecting with your customer base.
How you present your business has a lot to do with the clients you’ll bring in and the love they have for your product.
Telling your customer that your soap uses all natural ingredients, homegrown flowers, and the finest essential oils are appealing but don’t help them relate to you.
Write about how you learned to make soap from your grandmother. A kindly woman who lived next to a vast forest and taught you how to mix scents among the floral chaos that was her garden.
Tell a story, show your passion, and your customers will flock to your sincerity.
What a customer physically experiences is just as important as the bells and whistles involved in an advertisement.
Offline marketing can be as simple as business cards or as massive as direct mail campaigns. These methods often have a higher cost, but will garner interest from clients who would have never seen your online presence otherwise.
Samples of your product, or even organizing a small event for people to come, gather, and try your service for themselves will quickly get the word out. If you’re working on a tight budget go to events that others have planned.
Networking events happen everywhere. With a handful of business cards and a smile, you can drum up business the old-fashioned way.
Sometimes all you need is a little sparkle.
If you’re not the only one providing your product or service then your marketing campaign ideas need to make you stand out from the crowd. This doesn’t always mean being wild and crazy (though it can help), what you need to do is separate yourself from the norm.
For example, when it comes to buying online weed. Sellers will often flood you with moving icons, videos, or backgrounds straight out of the MySpace era. In this case, a classic and professional approach sets a business apart.
Will These Marketing Campaign Ideas Work?
That depends on you.
Remember that infinite ambition we started with? This is where it comes into play.
Implementing new marketing campaign ideas always takes time and effort. Sometimes it feels like you’re going nowhere. That’s when you need to step back and re-evaluate, go back to your research.
If you have a product that solves a need all that’s left is to find the right mix of innovation, creativity, and care that will draw your client base in.
Need more ideas? Contact us for more tips on marketing and managing your business.