If you want to get the word out and increase clientele for your landscaping business, then click here. This article will highlight 7 important tips for marketing landscaping businesses.
Do you want to leverage the power of the Internet to improve your landscape marketing? That’s a smart call. One report estimates that about 83 percent of study respondents believed their digital presence gave them an advantage over the competition.
In all honesty, they’re right. The Internet levels the digital marketing playing field. Now, a business doesn’t need thousands of dollars to advertise their product or service, they just need a bit of business savvy.
It may seem like the odds are stacked against you, but there are plenty of ways you can use the web to get the word out. Here are seven great tips on marketing landscaping businesses just like yours.
1. Establish Your Audience
Every business needs to find its niche. Otherwise, they run the risk of targeting too many people and effectively failing their actual audience.
Think about it for a moment, who is it that you’d actually like to sell your services to?
Of course, anyone with a lawn in your local area. But that’s not exactly helpful. There are simply too many people in your area to reach in one fell swoop. Refining your demographics can help you find a smarter way to locate your audience.
Your ideal market can be specific neighborhoods, business parks, shopping centers, and so on.
The more specific you get with your demographic, the better.
2. Landscaping Businesses Should Rely on Local Listings
Even if you’re brand new to advertising your business, you probably understand that Google has a huge influence on our search results.
But did you know that your location does, as well?
Google’s business directory results are always geo-targeted to a user’s location. In short, if you’re in a neighborhood, pull out your phone to search for restaurants, Google will automatically give you restaurants close to your vicinity.
In essence, this is how local listings work. No landscape marketing is complete without your name, address, phone number (commonly referred to collectively as your business’ NAP), and a photo of your business.
3. Identify Your Service’s Benefits
The simple fact of the matter is that millions of people can mow their own lawns, plant their own flowers, and trim their own hedges.
In order to win over customers, it’s critical that you immediately identify and emphasize the benefits of your landscaping services.
Customers not having to mow their own lawn is great, but it isn’t enough to win over a new client. Really hammer home how you and your crew can help beautify their home.
Play up your professional equipment like this company does, or mention how hiring your crew to take care of their yard frees them up to spend more time with their loved ones.
These are real, tangible benefits that are often downplayed in landscape marketing.
4. Offer a Free Consultation
Everyone loves getting something for free. Even the word ‘free’ in and of itself is likely to turn a few heads.
Now, you may be hesitant to give away any of your services for free. And that’s understandable.
But you don’t have to give everything away.
Even offering new customers a free consultation is a big draw. Plus it gives you the chance to personally introduce yourself and establish a relationship with the customer.
It’s true that you’ll lose time, but you can potentially make up for it by winning that customer’s business.
5. Keep in Touch
If you’re reading this article, there’s a likelihood that you already have a decently sized client base. That’s great!
Your job isn’t just to win new customers, however. It’s to retain those existing customers and earn their business repeatedly.
There are a few great ways you can do this, but for the sake of brevity, we’ll only highlight two.
First, create a contacts list immediately.
You likely have the phone number or email address of your existing customers, but it’s important that you can find it in one central location. That way you can plan email marketing campaigns, which have a proven track record of effectiveness.
6. Consider a Pay-Per-Click Campaign
When it comes to SEO, you have two primary ways to boost your brand’s visibility: organic measures or a PPC campaign. Now, ideally you’d implement some form of both, but that can get costly and time-consuming.
You may be wondering what a PPC campaign even is.
Let’s say you’re Googling a fertilizer company so you can replenish your stock. At the top of the front page, you notice an advertisement for a company boxed away from the results. It’s the first thing you see and immediately grabs your attention.
That company has paid Google to appear at the top of the site and has to pay for each click.
Given the right keyword, it can be an extremely effective tool.
7. Encourage Feedback
Finally, it can’t be overstated how significant customer reviews are.
A reported 88 percent of consumers trust online reviews as much as they would a friend or family member’s personal recommendation.
Generating as many customer reviews as possible should be a priority. Make sure that your landscaping company is on all of the sites your average customer uses.
From the obvious choices like Facebook and Twitter to some of the more obscure sites like Houzz and Angie’s List, a customer’s recommendation can make a world of difference.
Use These Seven Tips To Boost Business
Maximizing your landscape marketing strategy can be a lot of work, especially if you’re not confident in your strategy. But by using these seven tips, landscaping businesses should grow as well as a tulip in spring!
Looking for some more information on how you can advertise your brand online? Or perhaps you’d like to learn more about drawing up proper forms and templates.
Whatever your business needs, no matter how big or small, we’re here to help. Be sure to check out all of our great resources that can help you save time and money.