How can you grow your business and get the phone to ring on a regular basis?
Cash flow and profitability are often cited as the two top problems for small businesses. Getting and keeping customers isn’t too far behind. If you figure out how to get and retain customers, the first two challenges will fall by the wayside.
There are dozens of business growth strategies that you can use to grow your company from online sources. Even if you’re a service provider or a brick and mortar shop, people will look online first for your business.
Read on to learn how you can grow your business into a successful enterprise with these 8 business growth strategies.
1. Know Your Market
Want to know how to get more customers? Talk to them in a way that they can relate to. People buy based on trust and if you can show your potential customers that you can relate to your needs, they will buy from you.
Do you really know your customers? What do they need from your product or service? What are the basic needs that they’re trying to fill?
For someone who wants to lose weight, they might want to take care of their health. Underneath the surface, they have a deep need to feel secure and like they belong. That’s the desire that you want to speak to and understand.
2. Search Engine Optimization
When people have a question or they have a problem, they turn to their new BFF, Google.
That’s the case when someone’s trying to figure out what the meaning of life is, or they want to find a local service provider in their area.
You want to make sure that your online presence is set up for local search. That includes directory listings and having a website optimized for search.
3. Set Your Website Up for Success
You can do everything you can to drive traffic to your site, but if your site isn’t set up for success, then you’re wasting your energy.
You want to start by having a website designed by someone in your industry, like home improvement websites.
Next, you want to make sure that it’s optimized to appear in search results. You also want to make sure that you have a way to capture emails to market to people when they leave your website.
4. Choose the Right Social Media Channels
You have a choice of social media channels. Do you need to be on all of them? No, you don’t. You can breathe a sigh of relief now.
You want to pick the social media channels that your audience uses. If you target women, they’re likely to be on Pinterest more than men. You can assume that everyone is on Facebook across demographics.
Focus on one or two social media channels and give yourself time and patience to build an audience. Provide useful content that’s interesting and easy to share.
5. Have a Blog
A blog can be the glue that holds your business growth strategies together. For example, a blog an increase your chances of being found through organic search. It also gives you content that you can easily share online.
When you know your audience, you’ll know what their main problems and challenges are. You want to create content that’s in-depth and solves a problem. For example, a plumber can have articles about unclogging a drain or how to do basic maintenance at home.
6. Provide World-Class Service
The easiest way to retain customers is to give them an incredible experience. When you start to implement these business growth strategies, the phone will start to ring.
If the person answering the phone doesn’t give the customer a great experience up front, they won’t last. They know they can always go somewhere else.
Your job is to make sure that your customers are happy from the first interaction through the purchase. That’s why they’ll come back.
7. Get Paid What You’re Worth
Do you have a volume based business or a value based business? That’s probably the most important question you can answer.
A volume-based business means that you sell a product that’s based on low prices. Your profit margin is small, so you have to sell a lot of product (high-volume) in order to make a great deal of money.
A value-based business is one where you have a strong brand and people are willing to pay more because they think that the product or service has a higher value or quality.
There’s no right or wrong answer here, but if you find yourself running yourself ragged trying to serve a lot of customers for a small profit, your pricing probably needs adjusting. You’ll want to shift your business to be a value-based business.
8. Do a Few Things and Do Them Well
There are a lot of business growth strategies on this list. It can be easy to get overwhelmed and do nothing or try everything at once. Don’t do that, you’re either going to stay where you’re at or burn yourself out.
Instead, take a measured approach to grow your business. You want to start with one strategy and get so good, you master it. Then, add another strategy and master that.
You don’t want to have more than 2-3 strategies that you have to do every day. You want to be sure that you’re consistent because that’s what will build momentum.
You also don’t want to rely on just one strategy to grow your business. If you were to rely solely on SEO, all it would take is one algorithm change to cause your sales to tank.
Which of the Business Growth Strategies Will You Try First?
Starting a business takes guts. Growing a business takes know-how and the right focus.
Out of the business growth strategies presented here, which one will you try first? Remember, that you want to start with one strategy, master it and add a new one to your marketing arsenal. Things change too quickly to put your entire business on one strategy.
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