LinkedIn can be one of the best ways to make professional connections, if you know how to use it. Your profile leaves a lasting impression, so you’ll want to check out the expert tips for how to improve your LInkedIn profile.
LinkedIn has more than 450 million members, making it the world’s more powerful professional networking tool. No matter what kind of industry you’re in, LinkedIn provides the ability to network with countless other business professionals, leading industry experts, and other types of influential contacts.
In order to get the most of this important networking tool, you’ll to know how to improve your LinkedIn profile. To grow your network, it’s vital to make it as easy as possible for people to find you.
Let’s take a look at the best ways to accomplish this.
8 Expert Tips for How to Improve Your LinkedIn Profile
LinkedIn can be one of the best ways to make professional connections, if you know how to use it. Your profile leaves a lasting impression, so you’ll want to check out these expert tips for how to improve your LinkedIn profile.
1. Make a Great First Impression
It’s important to make it as easy as possible for people to find your profile. One of the most effective ways of doing this is by using relevant keywords.
Be strategic with the 120 characters you use for your headline. This will help optimize your profile in search engines when people search for certain words.The more search-friendly your profile is, the better. Also be sure the ULR for your profile is your name.
2. Make Sure You Fill Out Each Section Thoroughly
The best way to optimize your account is to be as thorough as possible when sharing information. This is your chance to quantify the value you’ve brought to the table in any job position you have held.
Describe your current job, being as detailed as possible, then list at least two previous positions, along with academic achievements, important training, and certification. This is a great way to amplify your qualifications and experience to the members of your network.
Your profile is your chance to impress potential employers or clients with your experience, knowledge base, and whatever special qualities you have that you want them to be aware of.
Add samples from presentations or projects that you’ve worked on. LinkedIn offers great tools that enable you to really show off.
3. Stay Active on Your Profile
Staying active on LinkedIn is essential to making the most of your professional profile. Keep your page updated, and regularly interact with the members of your network. The more active you are, and the more effort you make to interact and boost updates, the more likely it will be for more people to discover your profile.
Remember, personality and flair really do help to transform a boring profile into one that will stand out, thus improving your SEO.
4. Focus on Making Your Personal Brand Stand Out
Remember, your personal brand is what you do and how you do it. This is your chance to be as detailed as possible and to display exactly what makes you special. This is not the time to hold back. Really put your best foot forward and dazzle your readers.
Design and layout are incredibly important, because everything about your profile reflects on your brand. Establishing your brand is simply a matter of selling yourself and what you do just as you would when meeting a client, customer, or employer in person.
5. Find and Join Communities
LinkedIn is a great resource for seeking out particular networks within industries to become involved with. Simply change your search filter to group, and this will enable you to get to know a number of groups within any particular industry. Take the time to understand how connections work within LinkedIn, and start conversations with new groups. This is a great way to expand your network quickly.
6. Have a High-Quality Profile Photo
Another part of making a great first impression is to change your profile picture. This is one of the key factors in establishing your personal brand. Your photo needs to show that you are professional, successful, and confident. Avoid taking a selfie. Pay attention to size requirements for the image, avoid poor resolution, and make sure it is properly cropped.
If you need help getting a professional profile photo for your LinkedIn account, view here for more information.
7. Get Recommendations for Your Page
We all know the importance of recommendations when it comes to choosing one product or service over another. People are much more likely to buy a product that trusted friends have recommended to them. When someone is in the market for a lawn care service, for example, they typically ask for input from people they trust.
This is why it’s a great idea for you to talk to employers or clients who are on LinkedIn and ask if they would mind writing a recommendation that you can post on your page. You’ll find that many people are happy to reciprocate when you’ve recommended them first. Recommendations are an effective way to stand out from the crowd.
8. Build a Great Network
LinkedIn gives you amazing tools for increasing productivity by building the best network possible. Many people underestimate the power of networking, but without the right connections is can be nearly impossible to find and get your dream job, or expand your business to its maximum potential.
The first step in how to maximize your LinkedIn profile is to connect to your friends, colleagues, employers, and alumni. When you endorse these connects on your page, they will extend the same courtesy to you, giving your page credibility. This is a process for making your network grow organically.
The Power of a Great LinkedIn Profile Page
In today’s business world, the strength and quality of your professional network has a direct impact on the success of your company. Taking the time to learn how to improve your LinkedIn profile is one of the keys to a building an effective network.
These tips offer a great place to start. Focus on keeping your profile updated with content that will make it stand out as well as optimized for SEO, and get ready to see the difference having a great profile will make to your business.
Click here for more tips on how to improve your SEO.