There are lots of different ways that you can market your business without spending a small fortune.
You can use social media to spread the word about your business. You can also launch guerilla marketing campaigns to force people to pay attention to something your business is doing. You can even try to convince media outlets in your area to cover your company.
But one of the best ways to market your business without breaking the bank is by creating unique promotional products and handing them out to your customers and clients. From T-shirts and hats to stress balls and Koozies, there are tons of small business promotional products that you can use to your advantage.
Here are 8 reasons why unique promotional products are absolutely vital for your business.
1. Provides Your Business With Plenty of Exposure
Businesses spend a lot of time and money coming up with marketing plans for their companies. And they do it for one simple reason: To try to get as many eyes as they possibly can on their business names and logos.
Putting together unique promotional products will accomplish this mission for your company. Whether you create customized T-shirts, personalized stress balls, or one of the other promo products that you’ll find at a place like Perfect Imprints, you’ll provide your business with the exposure you’re looking for.
People won’t be able to ignore your business for long when its name and logo are plastered all over the place.
2. Allows You to Build Brand Recognition
Over time, you’re going to want to do more than just get exposure for your company through your marketing efforts. You’re also going to want to build up your brand recognition. You want people to become very familiar with your name and logo.
What better way to familiarize them with those things than by giving them promotional products that they’ll use day in and day out? When they’re constantly exposed to your business name and logo, it’ll be almost impossible for them to forget your business and what it’s all about.
3. Gives People Products They’ll Actually Use
Some businesses shy away from spending money out of their marketing budgets to purchase unique promotional products because they’re not convinced that people actually use them. They assume that most people must discard promo products given to them, just like they discard junk mail and promotional flyers at a high rate.
But over the years, studies have shown that people do use the promotional products that they receive from companies. In fact, about 80 percent of people own between one and 10 promo products, and more than 50 percent of those people use at least one of them every week.
That’s not to say that your customers and clients are going to use whatever promotional products you come up with. But if you choose the right products, they’ll likely take them home, keep them, and use them more often than you might think.
4. Helps Create Customer Loyalty
If your business is going to grow and reach new heights, you need to connect with your customers and keep them coming back to your business over and over again. To do this, you should strive to provide them with positive experiences every time they walk through your door.
Giving them free things is one of the simplest ways to do this. When they walk out of your business with a free T-shirt, a free hat, or even just a free pen, they’ll feel more of an emotional connection to your business than they would otherwise.
Customers who are invested in your business in this way will show more loyalty to your company and patronize it more in the future.
5. Lets You Hold Special Contests
You can do more with unique promotional products than just hand them out to your customers and clients on a whim. You can also use them as prizes for special contests that you hold to drum up interest in your business.
From social media contests on Facebook and Instagram to in-store contests, you can find all sorts of creative ways to get attention for your business through different giveaways. It’ll give you more bang for your buck when you purchase promo products.
6. Makes You Stand Out at Trade Shows, Conferences, and More
Does your business attend a lot of trade shows, conferences, and other industry events? If you’re not handing out unique promotional products during them, you’re missing out on a golden opportunity.
Everyone brings a stack of business cards along to these types of events. So you need to do more than just pass out business cards to stand out in the crowd. You should also pass out things like personalized lanyards, cell phone cases, bags, and more to set your company apart.
7. Boosts Morale Among Your Employees
Your customers and clients won’t be the only ones who enjoy the promo products you create for your company. Your employees will love them, too.
By outfitting your employees in custom apparel and giving them things like customized calendars, you’ll find that they take more pride in working for your company. They’ll be proud to show off your business name and logo to others.
8. Costs Very Little Compared to Other Promotional Tactics
Purchasing unique promotional products is obviously going to take an investment on your part. But that investment won’t be as big as you might think.
When you buy up promo products in bulk, they can actually be very affordable. Custom T-shirts, for example, will only cost a few bucks a pop in most cases. This will make your business marketing products a steal compared to your other marketing options.
Order Unique Promotional Products For Your Business Today
As you can see, ordering unique promotional products for your business makes all the sense in the world. It’ll give you the opportunity to market your business more effectively as you move forward.
The key is to find promo products that will connect with your customers and clients. They’ll take these kinds of products home and use them, which will help put your business on the map and keep it there.
Read our blog to learn about some of the other exciting marketing trends that are helping business owners these days.