You can be an awesome healthcare professional. But if nobody knows about you, you won’t be a very successful one. Check out these 8 ways to boost your healthcare marketing strategy and what your practice grow!
75 percent of online users don’t make it past the first page of the search results. Is your practice gracing the first spot on Google? Has it even made it to the first page?
If not, it’s time to improve your healthcare marketing strategy. Marketing healthcare services begin with a great healthcare team and end with a full schedule and an influx of phone calls.
Make the most of your marketing strategy with these essential tips for a successful practice.
1. Define Your Target Market
Before you can reach your marketing goals, you have to be able to determine who exactly you’re marketing towards. Define your target market and discover what characteristics your audience possesses, what demographic they fall into, and what digital mediums they use.
For example, when reaching younger demographics, institute plenty of budget towards social media marketing campaigns and PPC.
Knowing your audience is the foundation towards a successful healthcare marketing strategy.
2. Time to Get Creative
Call on your internal graphic designer or outsource to a professional. Regardless how you receive your graphic materials, creative imagery is essential to a successful strategy.
This company, for example, does an excellent job creating eye-catching website sliders that encourage users to click and learn more. Creative website design, eye-catching digital ads, and a cohesive branding guide are necessary for your brand.
Develop a branding guide that can be shared internally. This should include variations of your logo, fonts, color schemes, voice, and taglines.
3. Create an Email Marketing Campaign
Email campaigns are an underutilized source of marketing in healthcare. Email marketing is an excellent way to pop up in your current patient’s inbox with special offers, news, and events.
Begin building an email list for your current patients as well as potential ones.
4. Build Your Brand on Social Media
Don’t forget to post! Social media is an easy yet engaging way to connect with your audience.
Particularly in the healthcare industry, being able to put a face to a name establishes trust and reassurance.
Introduce your team with photos and videos, give customers a glimpse into day-to-day life as a healthcare professional, and share insightful health tips.
Using social media as a marketing tool is an excellent way to build and control your brand.
5. Invest in a Responsive Website
Mobile search can no longer be ignored. You only need to look out into the waiting room to see that everyone is glued to their device.
If your website is not mobile-friendly, how can you expect patients to click and scroll?
Invest in responsive website design and ensure that your website fits the screens of your potential patients.
6. Don’t Forget About SEO
Speaking of websites, is your listing showing up on Google? If not, you may be underutilizing search engine optimization (SEO).
SEO is a unique way to rank online. Through creative content, keywords, and some strategic coding, web developers help your practice reach the first page of Google and continue to climb towards that coveted #1 spot.
Enlist a professional, if needed, to ensure that your SEO is being completed correctly.
7. Encourage Online Reviews
According to the Pew Research Center, nearly 72 percent of American adults search for health-related information online. It’s not a surprising statistic. We only need to reflect on our own digital practices and remember all the times we were in pain and Googled our symptoms.
What should stand out is when you begin searching for relief. When searching for a healthcare professional, good reviews are paramount to instill trust. If you have poor reviews or a lack of reviews in general, begin encouraging reviews.
Don’t be afraid to ask current or past patients to share their experiences online.
8. Measure, Adapt, & Adjust
Marketing is always evolving. As a result, so is your strategy. Experiment with no trends, measure and report you ROI, adapt when things aren’t performing well, and don’t be afraid to adjust your strategy.
Developing Your Healthcare Marketing Strategy
A strong strategy breeds results. Take your practice from the fourth page of Google to the top of the search engines and fill your calendar with appointments by properly utilizing your marketing budget.
To properly develop your healthcare marketing strategy, you have to start somewhere. Check out our marketing blogs for the latest tips, tricks, and trends in the marketing and advertising world.