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9 Effective B2B Lead Generation Strategies and Tips

No matter what kind of B2B business you run, we can all agree that lead generation is essential to your long-term success and profitability. Businesses spend a fortune every year on lead generation tactics, and their spending is likely to increase in the future.

Have you been wondering how you can improve your approach to lead generation? If so, keep reading. Explained below are nine super-effect B2B lead generation strategies that can benefit your company.

1. Get Creative with Invitations

When it comes to lead generation, one of the most popular approaches is email marketing. In fact, 78 percent of business owners say they use it most often to reach new potential customers.

As far as getting people to sign up for your email list, the old ways don’t cut it anymore. People are less inclined to sign up just because you have a “sign up for our newsletter” CTA somewhere on your site or your online ads.

You need to get creative and make it personal. Invite them to “Join our tribe or six-figure entrepreneurs” or “Join 10,000 other women who are taking control of their lives and businesses today.” Those sound a lot more enticing than a plain old “sign up here,” don’t they?

2. Take Advantage of People’s FOMO

FOMO, short for Fear of Missing Out, is a powerful phenomenon plaguing this new generation.

People are afraid of missing out on something that’s important or appears to be scarce. If you take advantage of this fear in the right way, you can get people excited about your business and increase the chances that they’ll eventually become a customer.

Some simple ways you can benefit from FOMO include alerting people when you’re running low on a particular product or letting them know that you only have a few seats left open for a webinar.

3. Ask Questions

Surveys are another powerful lead generation tool that a lot of businesses aren’t utilizing.

Consumers love to share their opinions about things, so why not ask them questions as part of your lead generation strategy. Sending out surveys is a cost-effective way to learn more about your customers and increase your conversion rate. 

When sending out surveys, make them relatively short and multiple-choice if possible. This simplifies the process and will increase the number of people who complete them and send them back.

4. Get Trustworthy Backlinks

Securing backlinks on trustworthy websites is an effective type of referral that helps to bring people back to your website to learn more about your business. 

There are lots of ways to get backlinks to your website, including the following:

  • Write guest blog posts
  • Ask other websites to share your content.
  • Get listed on a website’s resource page.
  • Create infographics that can easily be shared
  • Set up free backlinks when people make copies of your images

Make sure you’re also focusing on writing great content. This will help backlinks to come naturally since people will want to share it with their own audiences.

5. Use the Right Promotion Channels

There are lots of different channels you can use to promote your business and get people interested in it.

One of the best options for B2B lead generation is LinkedIn. It helps you connect with other professionals and is a great source of social proof for your business.

Facebook groups are useful, too. They help you to build a community and forge deeper connections with potential leads.

6. Maximize Paid Ads

When used in a strategic fashion, paid advertising can be very effective. The key is to maximize your ads so you get the most bang for your buck.

Use paid ads as part of your sales funnel and make sure you’re offering people something that they’ll actually want to claim. It could a free eBook or guide or a discount on their first purchase. This will help to get more people interested in clicking on and taking advantage of the ad.

Review your ad analytics often, too. This helps you figure out what is and isn’t working so you can streamline your approach in the future.

7. Focus on Remarketing

Remarketing involves targeting folks who have already shown an interest in your brand. Because these people have already shown interest, they’re more likely to become customers.

There are lots of ways to utilize remarketing, from “people who bought this also like…” ads or emails that remind people that they’ve abandoned their shopping carts and need to complete their purchases.

8. Be Consistent with Branding

Lead generation is a marathon, not a sprint. People need to be exposed to your brand multiple times before they develop a sense of trust in you and want to see what you have to offer.

Make sure you’re being consistent with your logo, colors, and wording across all platforms. This will help people recognize your business and want to learn more about it sooner.

9. Diversify Your Content

Finally, don’t forget to diversify your content. You’ll be able to attract more people to your business if you aim to cast a wider net with your business leads. Don’t focus only on email or social media.

Mix it up with blog posts, video content, or infographics. The more tools you have in your lead generation toolbelt, the easier it’ll be for you to keep people interested in what you have to offer.

Diversifying your content also provides you with more opportunities to get your brand name in front of people, which increases the likelihood that they’ll eventually want to learn more about your company.

Try These B2B Lead Generation Strategies Today

At first, improving your lead generation methods might seem like a daunting task. If you keep these B2B lead generation strategies in mind, though, it’ll be much easier for you to get people interested in what you have to offer and attract new potential clients. 

Do you want to learn more about lead generation, digital marketing, or marketing in general? If so, be sure to visit the Marketing section of our site today. You’ll find tons of other helpful articles there.