There are more than 105,000 HVAC companies in the U.S. today.
But that doesn’t mean that there isn’t room for starting an HVAC business and scaling it to a successful, profitable operation. In fact, the industry is fast growing and always in high demand, making it a great choice for aspiring business owners.
Whether you’re already started your own HVAC company or just thinking about starting the process, keep reading to learn nine steps to help you get there.
1. Put Your Name Out There
The only way to scale and grow any kind of business is by increasing sales. And the best way to do that is to get your name and services in front of as many new customers as possible.
Many HVAC businesses assume that they’ll be found the old-fashioned way; when something goes wrong, homeowners will do a quick local search or head to the phone book to find an HVAC company to fix their unit.
Unfortunately, this method of marketing as a sole tactic would only work if there’s only one HVAC company in town. Odds are that you aren’t the only option in your community.
From billboards to ads in local newspapers, putting your name out in your city or town means that new customers might just think of you when something goes wrong, no phone book required.
2. Get Social
You can’t discredit the importance of traditional advertising for HVAC companies. But that doesn’t mean that more modern methods aren’t important.
Social media marketing serves a couple of purposes. First, it helps spread awareness of your company. Secondly, it allows you to interact with customers. They can leave good reviews or share your page with their friends that they know need some help.
3. Mix Organic and Inorganic Strategies
Creating a business page on Facebook, Twitter, or Instagram is a free way to increase awareness of your brand. But inorganic strategies like this take time to build.
Mixing in inorganic marketing strategies is a good way to speed up the success of your online marketing tactics. Social media ads, for instance, can help drive new followers to your business page while it is still new.
4. Revamp Your Website
There was a time when an HVAC business got most of its customers from referrals or a quick look through the phone book. Nowadays, the internet has largely replaced oversized phone books as the way that consumers search for local businesses.
So much so, in fact, that up to 97 percent of internet users will search online first when looking for any kind of local business.
In many cases, this means that they’ll land on your website looking to learn more about your services, specials, etc. Getting visitors to your site is only half the battle. Make sure that once they’re there, they can find what they’re looking for quickly.
If your website is out of date, update it with a sleek, easy to use interface. Use menus to make it easy to find information. And don’t forget to include your contact information in at least a few places on your site to make it easy for potential customers to reach out.
5. Offer Incentives for Referrals
Even with so many leads coming from the web, referrals are still an integral part of any local business. In fact, the internet now makes it easier than ever for happy customers to refer their friends and family to you, simply by sharing your website or social media page.
If you’re looking to increase your customer base, offering an incentive for referrals is a great way to do so.
Your existing customers will be eager to share their good reviews in exchange for a discount on future services, a gift card, or any other small token of your appreciation.
6. Support Your Community
As a local company, you depend on your community. Giving back is a great way to show your appreciation, but it also does double duty, helping promote and market your business in the process.
Whether you donate to community events like festivals or 5Ks or sponsor children’s sports teams, how you do it is up to you.
7. Connect With Local Businesses
Your local homeowners aren’t your only pool of potential customers you should be targeting with your marketing efforts.
If you have the experience, commercial HVAC services can help you grow your client list and bring in more income.
Because businesses may be more loose with their budget when it comes to regularly scheduled maintenance than homeowners, you can add regular income that will be vital to scaling your business and financing new equipment.
8. Take Your Time Upgrading
Speaking of new equipment, it can be tempting to start upgrading your gear as soon as you decide that you want to scale your business.
But until you have a steady flow of new customers, and more importantly, income, coming in, slow down.
It’s better to take your time and upgrade your equipment a little at a time. Burying your business in debt could lead to having to close it rather than scaling it.
9. Put Value in Every Customer
Even as your business grows and you gain new customers, including big commercial ones, never stop putting value in each individual.
The same homeowners that helped you jumpstart your HVAC business shouldn’t be any less important to you when you’re thinking about franchising or adding new staff.
The moment you stop valuing your smaller customers is the moment that your company’s reputation will start to decline.
Going From Starting an HVAC Business to Scaling It
Going from starting an HVAC business to scaling your operations can seem overwhelming.
But with the right marketing tactics, being open to expanding to commercial clients, supporting your community, waiting to upgrade your equipment, and putting value in each individual customer, you can begin to grow in a steady, dependable way.
Check out our website for other tips and tricks to help you start or grow a successful business.