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9 Tips for Creating Loyal and Happy Customers by Personalizing Your Business Strategy

You’ve been running a business for some time now, but you can’t seem to create the kind of loyal customer base that you’ve always longed for.

If it feels like you’ve tried everything to create happy customers, but they just won’t stick around. You need help.

If that sounds like you, we’ve pulled together ten of the best tips for making your customers feel valued and giving that personal touch so that they come back to you every time.

1. Understand the Importance of Word of Mouth

When your business has great word of mouth marketing, you don’t have to do much else to draw in customers. But, how do you get people to start talking about your business in the right way?

It’s all about being able to demonstrate your value to your customers. Show them what you believe in and let them know why you work so hard. Tell your customers your story and how it led to the development of your brand and the qualities that it has today.

2. Know Your Ideal Customer

If you want loyal customers, you have to build a strong relationship with them early on in the process. That starts with understanding who your customers are and what needs they have. Only then, can you convince them that you are able to meet that need.

In order to form a customer base, you must first define your base customer. Identify what type of shopper you are looking for, what their income looks like, where they live, etc. 

3. Reach Out to Leads in a Timely Manner

If you are able to get new leads for your business, then you need to act on them as quickly as possible. People want to feel like you are serious about your business and your products. 

By engaging your leads soon after you get them, you can build on your existing momentum with them. If you wait, then they may find something else to solve their problem.

4. Prioritize Your Customer Service

People like to support businesses where they feel like their loyalty is being rewarded. A big part of that is the way customers are treated when they enter the door. 

If you want people to stick around, you need to greet them when they walk in the door and let them know that you are there to help them find a product. Be consistent with your customer service and help them at every interaction. 

In today’s digital world, your customer service in the store is more important than ever. People are quick to take their complaints to the internet instead of coming to you to find solutions to issues as they arise. 

Make sure that the message people are leaving with is a positive one, otherwise, you don’t know where or when you might hear from them again.

5. Let Customers Know Your Products Have True Value

Many businesses make it clear that they want to sell you something. But truly successful businesses don’t need to sell you anything at all. 

They are confident that they have valuable products and want to offer their customers the information they need to accomplish their goals. Your products aren’t something you’re pushing on someone else, they’re something that person doesn’t want to live without.

If you show your customers that you genuinely care about their needs, they will be more likely to come back and ask for your advice when they need something else.

6. Personalize Your Marketing Efforts

If you are reaching out to your potential customers in a very generic way, then they will be less likely to follow up with you and remain loyal.

It doesn’t have to be complicated. Stat by addressing each of your correspondences to the customer’s name. You can also include product suggestions in your email that correlate to what the person was searching for the last time they browsed your website.

7. Simplify Your Buying Process

If you want to sell a lot of products, you need to make it really easy for your customers. That means making the sales process as simple as you can. 

One good option is to allow your customers to recurringly order your products so that they don’t have to visit your website every time.

Another great way to improve your buying process is by including a guest checkout feature. Many people don’t want to take the time to make an account for the products they use and that can deter them from completing their purchase.

8. Hire an Answering Service

When you hire an answering service for your business, you’re ensuring that you never miss another phone message. 

When your customers are looking at your products or services, they want to have their questions answered immediately. Hire a twenty-four-hour call center to alleviate their concerns at the moment so that the orders come rolling in.

9. Consider Campaigning with Post-It Notes

When you want to reach your customers on a personal level, some people choose to go door-to-door. But too often, potential customers aren’t home. 

In that case, it’s illegal to put anything in their mailbox and if you put something in their door, they may find it more frustrating than helpful. Why not consider putting a post-it on their door that tells them how they can find out more information about your campaign or product?

You can learn more about using post-it notes here.

More Business Advice for Happy Customers

Creating happy customers starts with developing a personal relationship with everyone who buys your product. The tips on this list can help you create the kind of relationships you desire with your customers.

For more helpful advice, check out our other blog posts for businesses today.