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Buy Up the Neighborhood! How to Run a Successful Real Estate Business

No one said that the decision to start a real estate business would be an easy one, but it’s one that you know you’re right for. 

You love the thrill of matching the right people to the right home, the chance to flex your negotiating skills, and of course, earning a nice commission check. 

But this field is a competitive one, and you need to know how to set your business apart from the rest. 

Read on to learn the basics of how you can grow your real estate business ASAP – and begin working with the kinds of clients you’ve always dreamed of.

1. Create Your Own Website

You can’t expect to have a successful real estate business without a strong website.

Make sure you use your website to educate potential clients about your credentials and experience, list your available properties, and even create a real estate blog that proves your knowledge. 

List memberships to any real estate associations, talk about your ideal client, and of course, make sure you have plenty of flattering headshots.  

2. Attend Real Estate Networking Events

Expanding your professional network is absolutely vital in growing your real estate business. 

First of all, you’ll learn from agents who are much more experienced than yourself. You’ll also likely get news about properties that are soon to be listed before anyone else does. 

Finally, these associations will help you to connect with the best renovators, interior designers, home stagers, and other professionals in your area. 

3. Ask for Reviews and Referrals

Nearly 100% of people read online reviews about a product, business, or individual real estate agent before making the decision to work with them. 

If you don’t have anything for potential clients to read, they’ll either think your inexperienced or that you simply don’t care about your online reputation. 

Neither of those options are good. 

Always reach out to clients after you’ve finished working with them and ask them to submit testimonials for your website and to leave a Google My Business or Yelp review. 

You can also include a quick survey in your last email to them to learn what you can improve and the things your clients love about working with you.

4. Submit Your Listings to Real Estate Sites 

When you’re first starting a real estate business, you may not yet have the name recognition you need to sell your properties quickly. 

That’s why you should list your available homes on sites like Zillow, https://www.interhome.co.uk/spain/, Trulia, and RedFin among others. 

This is a fast way to get lots of eyes on your properties, speed up the selling process, and of course, to be able to choose from lots of different offers. 

Grow Your Real Estate Business with These Tips

By creating an engaging website, working on building your professional network, and being unafraid to ask for referrals and reviews, it won’t be long before your real estate business sees the kind of growth you’ve always dreamed of. 

Remember that the tips on this list are just the beginning of mastering start a real estate business with long-term success. 

You need to understand licensing requirements, learn how to get more clients, and develop a winning digital marketing plan. You might find you need the advice on our blog to learn how to do it, so bookmark our page to build a strong plan to grow your company.