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Marketing

No matter what kind of B2B business you run, we can all agree that lead generation is essential to your long-term success and profitability. Businesses spend a fortune every year on lead generation tactics, and their spending is likely to increase in the future. Have you been wondering how you can improve your approach to [...]

Running a business to business (B2B) company comes with a unique set of advantages. Unlike business to consumer (B2C) companies that have to monitor the ever-changing consumer behavior, the consumption habits of business buyers change slowly. However, B2B companies also face their fair share of challenges. Competition for clients is fierce, so your marketing department [...]

You’ve heard that creating and selling online courses is where the money is, but how do you cash in? What should you teach? How should you format it? And most of all — how do you advertise your online courses to start bringing in customers? No matter how beautiful and polished your course is, if [...]

Did you know that your business could see an average increase of 20% in revenue when you implement a PIM solution? Product Information Management (PIM) solutions can help you collect your data and manage it in a single place. This can help in aiding you to create product information faster and easier. Keep reading to [...]

A lot of people assume searchers don’t click on ads in the search results because they don’t like being advertised to. But a recent survey shows that 75 percent of the people that click on pay-per-click ads in the search results think those ads make it easier to find what they’re looking for. Pay-per-click (PPC) ads [...]