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Marketing

You’ve got a website and now it’s time to fill it with content and attract visitors. This means you’ll have to invest in an SEO campaign. But should you take your time and stick with white hat SEO or can you use a few black hat SEO shortcuts? Do you understand the differences and what [...]

Pay-per-click (PPC) advertising is an effective strategy for boosting your brand and attracting new leads. Without a sound strategy, however, PPC advertising could bleed your budget dry. The average cost-per-click (CPC) for Google Ads is $2.00. However, it can range between $0.20 and $30+ depending on your industry and keywords. As a result, many small [...]

No doubt you have heard the phrase ‘Content is King.’ Did you know it was Bill Gates that first coined this expression back in 1996?  His belief back then was that the real winners from using the internet would be the content creators. Why? Because the internet would be used by ‘consumers’ who would have an [...]

If you sell products or services online, and you do not have an automated sales funnel, you are basically forcing your prospective clients to swim upstream in order to purchase your product. Since 96% of visitors that come to your website are not even ready to purchase yet, they will just lose interest when your product feels [...]

It’s no secret email marketing is still an effective method of boosting sales. It’s even more effective than social media marketing despite the smaller numbers. Unfortunately, not a lot of small businesses give it a try. Some don’t know how to start email marketing and others don’t know how to make money with email marketing. The [...]