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Search Marketing

You’ve got a website and now it’s time to fill it with content and attract visitors. This means you’ll have to invest in an SEO campaign. But should you take your time and stick with white hat SEO or can you use a few black hat SEO shortcuts? Do you understand the differences and what [...]

Pay-per-click (PPC) advertising is an effective strategy for boosting your brand and attracting new leads. Without a sound strategy, however, PPC advertising could bleed your budget dry. The average cost-per-click (CPC) for Google Ads is $2.00. However, it can range between $0.20 and $30+ depending on your industry and keywords. As a result, many small [...]

Nobody outside of Google knows exactly how they determine what sites rank in the search results but it’s believed that backlinks account for nearly 25 percent of the algorithm. In other words, links are an important part of making a high-ranking site. Let’s look at what links are and how you can build them. What [...]

You’ve heard that creating and selling online courses is where the money is, but how do you cash in? What should you teach? How should you format it? And most of all — how do you advertise your online courses to start bringing in customers? No matter how beautiful and polished your course is, if [...]

Did you know that there are over 2 trillion Google searches per year? Google is the king of search engines, and using it to beef up your marketing can help you connect with your audience. So what do you need to know about using ads on Google search? Keep reading to find out! 1. Google [...]