You have a website for your business — that should be enough, right?
Well, don’t be so sure. While having a website is essential to your success, poorly designed websites can do more harm to businesses than not having a site at all.
Not sure whether your company’s site is up to snuff? Don’t panic! We’ve got you covered.
Here are five of the most common web-design mistakes small businesses make and how you can avoid making them.
1. No Contact Page
If you have a website, but no way customers and clients can reach you using it, then you may as well not have a site at all.
Having contact info on your site is the most crucial aspect of small business website design.
You should have a separate contact page customers can use to reach out directly. On top of that, you should also include essential information, such as phone numbers and your address located on every single page of your site.
2. Confusing Navigation
When it comes to web design, you have a matter of seconds to help your potential customers find what they’re looking for before they click away.
If users have a difficult time navigating your site, then the odds of them giving up and turning to a competitor skyrocket.
Make sure your site has an easy to use and highly noticeable navigation bar or menu tool.
Your navigation bar should include links to all the pages on your site and remain somewhere on the screen at all times.
3. Low-Quality Images
A picture’s worth a thousand words. But, if that picture is too small or low quality, then all those words are going to be pretty nasty ones.
Having images on your site is essential to its success. But, if you aren’t using high-quality or properly formatted images, then you may as well not have any pictures at all.
When it comes to finding images for your site, don’t skimp out. Either hire a professional to help you take pictures or invest in a stock photo service.
4. Too Much Dead Space
White space can be a powerful tool in web design. That said, there’s a reason people warn against having, “too much of a good thing.”
The long and short of it is if you don’t have enough on your site, it can look like you don’t use it. And, if your customers don’t think you regularly update or even use your website, they’ll click away to find someone who does.
5. Too Much Clutter
While having too little on your website is a mistake, making it overcrowded is even worse.
Having too much clutter on your site will make it confusing, which makes navigating it confusing or impossible.
As we said before, you have a matter of seconds to help your users find what they want. And, if you have too much on your site, it makes finding the specific item or link they’re looking for into an impromptu and unwanted game of “Where’s Waldo?”
A good rule of thumb is to treat your website like a home. While you want it to look and feel “lived in,” you don’t want to wind up on “Hoarders.”
How to Avoid Making Poorly Designed Websites
While it can feel like it’s impossible to create a professional looking website — it’s easier than you think. By simply avoiding the mistakes listed above, you can avoid making poorly designed websites.
But, if you’re still unsure about your design abilities, there are plenty of professionals out there who can help you create the site of your dreams.
Are you looking for more business advice? We’re here to help.
Check out the rest of our blog for more information on everything from designing a website yourself to how to hire the best web designer.