3 Reasons You Should Trademark Your Logo
No matter what industry your business is in, protection is key. Your logo is one of your most valuable assets. Here are 3 reasons why you should trademark your logo.
When you see the golden arches, what automatically comes to mind? McDonald’s, right?
And what about the red “target?” You know what that’s referring to – Target, of course. These are recognizable (and more importantly) trademarked logos.
Does your business have a logo? Have you had it trademarked? Are you wondering why in the world this is necessary? Don’t worry, you aren’t alone. Here we are going to dive into why you should trademark your logo.
What is a Trademark?
Before getting into the “why” of the situation, it’s important to understand the “what.” What is it, that is.
The USPTO (United States Patent and Trademark Office) states that a trademark is any design, symbol, phrase or work that distinguishes or identifies the source of goods of one company/brand/business from others.
There you have it, straight from the horse’s mouth (as the saying goes!).
Now, you can get into the details. Why do you need to invest in trademark registration? Keep reading to learn the answer to this important question.
1. To Build Your Brand
Think about the reach and recognizability of McDonald’s and the golden arches. When you think about this fast-food restaurant, you likely imagine children playing, laughing, eating, etc.
Not only do you know exactly what it is, but an emotional response is garnered from seeing it.
When you design or choose a logo for your business, you are dictating the vibe and emotion that’s associated with the business. If you want a killer, memorable brand, you have to have a killer logo. Then, you have to protect it with a trademark.
2. Make Sure Your Logo Remains Personal to Your Business
When you file the trademark application and register your logo with the USPTO, you have peace of mind no one else can use it.
Imagine if you started a new business, created an amazing logo and have worked to build your brand in the community. People are finally starting to recognize who you are and know about the great work you do.
What happens if a new business opens in the same industry and they create a similar logo? If you don’t have protection, your customers get confused and if the other company gets bad press, it may be mistaken as yours.
You can ensure none of this happens simply by trademarking your logo.
3. It’s a Simple Process
Did you know there are filing services that can file your trademark application for you? In most cases, these services will prepare the paperwork, verify your trademark is unique and complete any other documents that are needed.
Be sure to find a quality service provider if this is the route you want to go.
Trademark Your Logo: It Just Makes Sense
As you can see, it just makes sense to trademark your logo. Don’t put this off, as it may result in someone trying to use something similar to what you have created.
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