Installing a new auto showroom? It may feel overwhelming, which is why most manufacturers leave the planning up to the architects. Unfortunately, if you don’t have a hand in the planning, you might not end up with an optimal showroom.
That’s why it’s up to you to get educated. Today we’ll start you with showroom doors. When you’re ready to learn what goes into showroom design, so you can have a hand in the planning, read on.
An Introduction to Auto Showroom Doors
It’s the aesthetics that sell cars. And your showroom is part of the packaging. That’s why buying the right showroom doors will affect your bottom line.
But the market offers literally thousands of door designs. Which is right for you?
Well, showrooms are unique. They require a vast amount of light and easy navigation for high-traffic areas. The best showroom doors are almost always some variety of compact sectional doors.
Such doors include glass panels snuggled up close together creating high visibility and flexibility.
Showroom Design
To get the most bang for your buck, your location is paramount. Your showroom doors should be eye-catching and visible to major transport lanes. That means on the main thoroughfare, preferably at a light, so potential customers can gawk at your goods while they wait in traffic.
Your vehicles and showroom displays will optimally be visible through large, floor-to-ceiling glass windows. Avoid tinted solar windows as they reduce visibility and corresponding sales.
Let there be light! For the sake of visibility, maintain a well-light showroom 24 hours a day. Yep, even the sun produces a glare which reduces visibility, so reduce the glare by backlighting the area.
Don’t forget your palette. Color also affects buying decisions. Showrooms often focus on a sectional aluminum motif.
Why? Because Western society shows an increase in the sales of luxury items that include the following at least one of the following colors in their packaging:
- Silver
- Chrome
- Black
Your showroom would also be best suited to use neutral colors and avoid patterns as they might detract from the star of your show: your luxury vehicle.
New Trends
Changes to the European Block Exemption legislation have led to a major trend shift in European auto dealerships. A single dealership now includes multiple franchises. In other words, a single dealership now hosts multiple car manufacturers.
Those dealerships now include extra space in their showrooms to display cars from each manufacturer. They’ve had to increase the size of their showrooms to accommodate. What once was a 2000 sq. ft. showroom is now an 8000 sq. ft. space.
That requires a major renovation. Everything from the custom ceilings to the commercial doors must be evaluated and accurately assessed. The trick is to start with the number of vehicles you plan to display and work out from there.
What’s Next?
Now it’s time to daydream and design your perfect auto showroom. Start with the number of automobiles you plan to display. Then focus on creating the highest visibility for the merchandise inside your showroom.
If you’d like to learn more, hop over to our ginormous digital library full of everything fabulous and roadworthy: Auto, Motor, Sports, and Recreation.
