How SEO Works and How to Make it Work for You
If you have a niche business, using SEO can help you gain traffic and clients exponentially. Read this article to find out how SEO works and how to utilize it.
Search engine optimization can make or break your business. Are you sure you know the ins and outs of SEO?
If not, it’s time to learn.
Without SEO, you’re giving your competitors the advantage. Once you master this practice, growing your business becomes easy. You’ll get traffic, leads, and higher revenue.
Ready to learn how SEO works and grow your company? This guide will break down what you need to get started.
What Is SEO?
SEO, which stands for search engine optimization, determines where your site appears when someone does a Google search. Your goal is to be among the top results for the terms related to your niche.
The further down your site is on the page, the less likely it is that Internet users will click on it. If your site is on page two or lower, you’ll get far less traffic.
Now that most people use the Internet to search for goods and services, SEO is crucial to your success as a business. Without it, customers may never find your business at all.
There is a long list of SEO strategies that are constantly changing. Unless you stay up-to-date with the latest trends, you’ll be left behind.
So, what are the best SEO strategies this year? Let’s take a look at some techniques you can implement right now:
1. Research Your Customers
Who are your target customers, and how do they search online? If you don’t know the answers to these questions, you won’t be able to accurately target them using SEO.
How SEO works depends in part on who you’re trying to reach. Figure out your target demographic, and then learn more about them.
When do they spend the most time online? What do they search for? What do they buy?
There are many tools, such as Google Analytics, which can help you answer these questions. This will allow you to stop wasting time on SEO strategies that aren’t reaching the customers you want.
2. Use Long-Tail Keywords
Let’s say you need to do a Google search on how to bake a cake. You’re probably not just going to type “cake” or “baking” into the search bar, right? Instead, you’re likely to search something along the lines of “how to bake a cake.”
That’s the difference between keywords and long-tail keywords. It’s an important aspect of how SEO works.
Long-tail keywords are more relevant to the modern online searcher. They represent the actual way we look for information online.
This method works for any kind of company, regardless of its size or niche.
For example, a company like the Comprehensive Spine Institute might optimize for a phrase like “Why does my leg hurt?” since that’s something their target audience is likely to type into a Google search.
Figure out which long-tail keywords your target customer is likely to use, and optimize your online content for those.
It’s also easier to optimize for long-tail since there’s less competition.
The more specific the keyword is to your niche, the more likely it will help boost your SEO. That’s because not many other sites will be using that specific phrase.
3. Start with a Small Campaign
If you try to use every SEO strategy at once, you’ll get overwhelmed. Instead, start small with a few tried-and-true strategies that you can manage.
This allows you to step back and evaluate the success of your strategies before expanding them. You don’t want to dive into a full-blown SEO campaign only to find out months later that it would have been more effective with some tweaking.
4. Get on Social Media
Social networking is a very important part of SEO.
Being on social media helps potential customers find you, and gives your business legitimacy.
You want to have information about how your company appears in as many places online as possible. Social media is a great way to get the word out about your business while also managing its reputation.
You don’t have to be on every last site right away. Instead, figure out where your target customers are likely to be found, and target those sites first.
Make sure to post interesting, useful content, and engage with your followers regularly. Whether it’s a customer question or a negative review, the way you handle it publicly is a great way to impress other people who are watching.
5. Use Email Marketing
When people come to your site, you want to stay connected with them after they leave.
Inviting them to follow you on social media is a good idea. So it’s asking them to sign up for your email newsletter.
Having an engaging newsletter is a great way to get more clicks to your site by keeping your company fresh in people’s minds. Let them know about sales, new posts, and other interesting news.
6. Post Regular Content
One of the most important and most challenging parts of SEO is the blogging.
Posting regular blog content on your site is essential to being ranked by Google.
The search engines want to see that you post long, informative content that’s relevant to your audience. This is where you’ll use your long-tail keywords and everything you know about your target customers.
You don’t need to post a lot, but you do need to post high-quality content consistently.
Create a schedule you can stick to, such as weekly posts. Aim for about 1,800-2,400 words per post. Make sure the content is useful, not spammy or irrelevant.
There is no shortcut here. Old tricks like keyword stuffing can get your site banned from the search results. But if you post great content, you’ll soon be rewarded with better Google rankings.
You Know How SEO Works – So What’s Next?
There’s no way to learn everything about how SEO works in just one post. However, with this information, you can get started in the SEO game and bring new customers to your site today.
If you’re just starting a business, you might be wondering what your next steps are. We can help – check out our list of business setup forms for inspiration!