If you’ve just launched your clothing brand, you know that advertising and promotion is your next key step in making it successful. Learn how to present your great fashion ideas to the world by reading this guide on how to promote a clothing line in 10 easy steps.
It doesn’t really matter whether you’re promoting a brand of sexy underwear or a set of basics T-shirts. Or whether you’re one of many small clothing companies or your a fashion entrepreneur coming out with your first line of clothing.
When it comes to marketing clothing, the steps are always the same.
The days when you could simply pass on the information about your product to a PR agency are over. Nowadays, it’s up to you to promote and market your product effectively.
Our busy lives and the new media landscape means that you can’t afford to make mistakes in the marketing process. You have to concentrate your efforts on making sure your promotional strategy works. Keep reading for our 10 easy steps on how to promote a clothing line.
1. Get Started Early
Unless you’re Beyonce, you can’t simply drop a product on the internet and wait for the rush of customers. As a smaller player, it’s important to make sure you build up your launch date over time.
You can’t simply launch the product, and after worry about how to promote a clothing line. You have to prepare for this a few months in advance.
The best way to stand a chance of having your clothing range picked up by influencers and reporters is to have a rolling launch. This means that you keep the conversation going about your product over a longer period of time.
2. Get an Effective Name and Tagline
All the best clothing brands have names and taglines that help to promote what they’re about.
For instance, Cestus Armored Gloves are named after the gloves worn by Roman gladiators. This reflects the quality design and craftsmanship of the gloves.
Whether it’s Calvin Klein’s “nothing comes between me and my Calvins” or Nike’s iconic tagline “Just do it”. They both evoke something about the product and how you’re meant to feel about the brand.
It’s important to come up with your own tagline that connects with your customer target.
3. Give Clothes to Influencers Before Launch
Have you ever seen a review for a product that isn’t even released yet?
By sending early samples of your clothing line to important influencers, you can ensure that your product has coverage before the launch. This can help to create a customer base for your clothes.
Many influencers have a significant online following on social media, Youtube or in the publication they work for.
While this can go badly wrong if the influencer doesn’t like your product. There are never any guarantees in this line of business.
However, if you’re confident that you have a great clothing line encourage reviews. A handful of impressive blog posts or demonstrations of your product on their vlog can encourage people to buy your product.
4. Skillfully Leak Info and News
If you’ve successfully developed a following for your products on social media, you can skillfully leak info and news to people eagerly awaiting your launch date. The helps to create momentum for your clothing line.
You can either Tweet “Coming Soon”, release a few snaps of your pieces or engage in trending topics on social media. For example, if it’s snowing outside, post about your winter hat range.
5. Your Launch is Not One Event
While a famous clothing line might be able to concentrate all of their efforts on a single launch date, this should be avoided for small clothing companies.
Unless you have the resources to make the launch event absolutely huge that influencers, customers, and other media people can’t afford to miss it. You should stick to the rolling launch plan.
Therefore, the launch instead serves as simple the date that your product becomes available to purchase.
6. Stand Out From the Crowd
The internet is a place of fierce competition for attention. If you want people to give you and your product attention, you have to do something that really gets you standing out from the crowd.
This why so many companies perform stunts that grab attention, or publish amusing videos or run a social media operation.
There are so many different ways to grab the attention of your customer base. The important thing is to make it memorable and unique. This could really help you promote your product during the marketing cycle.
7. Put Your Partners to Work
Most people don’t produce a product completely by themselves. There are usually other partners involved in the production. Why not get these people working during the promotion phase as well.
If you came up with the idea for the clothing idea but someone else actually designed and manufactured the product, get this partner promoting your product through their channels as well.
Anyone who has an interest in the success of your product is a natural ally in making sure you reach as many people as possible.
8. Release Info About Your Products
Nobody is going to buy your product unless they know what it is and how it works. This is especially relevant for clothing because it has to fit perfectly.
That’s why it’s important to offer your customers plenty of information. This could include free trials and a generous returns policy.
But you can also provide videos and demos online for customers to see how your clothing range looks on your models.
9. Freebies, Give-Aways & Discounts
The first few weeks after any product’s launch date is the most important period in the promotion cycle. That’s why so many clothing companies focus getting as many sales in those first weeks.
You can increase your chances of sales in this time by offering your customers discounts, such as 20 percent off in the first week.
10. Focus on What Matters
During the promotional phase of your product launch, it’s easy to get distracted by other things that don’t actually matter.
This can include anything from concentrating your efforts on boosting your “likes” on Facebook to thinking about new product ideas.
This stage is so crucial you can’t afford to think about anything else. You have to concentrate on converting Facebook “likes” into sales. Instead of thinking about new clothing ranges, concentrate only on the clothing line you’re currently promoting.
How to Promote a Clothing Line
Whether you’re selling fancy jackets for women or everyday jeans for men, you now know how to promote a clothing line effectively.
You can get your fashion company on the path towards success with this step-by-step guide to marketing your clothing brand.
If you found this article useful and you’d like to read more like it, check out our blog posts for more business advice.