Clean driveways are in high demand, as they can add major curb appeal to a home. Here’s how to start a driveway cleaning company.
A driveway cleaning company can be a great way to earn some extra cash. However, if you want to launch your own driveway cleaning business, you might not know where to start.
Luckily, there are some proven steps you can follow to help make the journey of starting a driveway cleaning company easier.
In fact, if you keep reading, you’ll learn exactly what you can do to start a driveway company that will attract clients and be profitable.
Get the Right Equipment
As with most businesses, you are going to need to invest some money on equipment when starting a driveway cleaning business.
Often the most expensive things you will need to buy is a pressure washer. If you are short on money, ask a friend to lend you their pressure washer. You might even be able to rent a pressure washer from a specialist company.
In the long-term, however, you will need to invest in a pressure washer of your own. If you are thinking of buying a second-hand pressure washer, be careful. If the pressure washer breaks down, you may not be able to benefit from a manufacturer warranty.
Aside from the pressure washer, you’ll need to invest in specialist cleaning chemicals. You will also need to think about how you are going to transport the pressure washer. If you do not have a car, you may have to rent or even buy one.
If you’ve never used a pressure washer before, it can be a good idea to practice with one, so you can learn how everything works. You should do this before you even think about taking on clients. Spend some time cleaning your own drive. You might even want to help clean the driveways of some of your friends.
If you find that you’re struggling, learn how you can get better results by reading some online training. There are websites and YouTube channels dedicated to power washing and driveway cleaning. Use these websites to learn how to improve your cleaning skills.
Get Your Paperwork in Order
If you are going to start a business of any sort, you need to make sure you have your paperwork in order. Get the proper licenses, insurances, permits and anything else that is required.
It is hard to say exactly what you will need, because the documentation required by a company providing pressure washing services will vary from state to state. Visit your state’s business licensing website to learn more. To ensure you don’t make any mistakes, give them a call.
They’ll be able to provide you with all the relevant advice.
It is important you are thorough when researching all of the requirements you need to adhere to.
Otherwise, your driveway cleaning company might be shut down by the local authorities.
Promote Your Driveway Cleaning Company
Once you’ve taken care of the basics, you then need to think about how you’re going to get your first clients.
There are many marketing methods to choose from. However, to begin with, you focus on these three options –
- Online marketing
- Offline marketing
If you are going to use online marketing, you can use paid marketing or organic marketing.
An example of a paid marketing platform is Google AdWords.
This platform allows you to advertise your website whenever someone types in a certain keyword into Google. For example, suppose you are based in Michigan. You can set things up so that people see your business when they search ‘driveway cleaning Michigan.
Your ability to use this platform is going to depend on how large your marketing budget is. You can learn how much it will cost to advertise your website by using a tool known as the Google Keyword Planner. This tool will tell you the kinds of keywords people are typing into the search engine when searching for a business like yours. The tool will also tell you how much it will cost per click, for each keyword.
You can also use organic marketing – typically known as SEO.
This is where you create content related to your business. This approach will help make your website visible in the search engines, and you won’t have to pay a penny unless you’re hiring someone to do your content. If you need content ideas, the Google Keyword Planner will provide you with some insight.
If you are going to use offline marketing, consider doing a leaflet drop. This is where you distribute leaflets to residents of the area you are looking to serve. When you perform a leaflet drop, think about promoting some sort of deal, like ‘10% off for first 100 customers’ for instance.
This will help you attract your initial batch of customers.
Once you have your initial batch of customers, you may be able to benefit from referrals. If you want to improve the odds of earning referrals, think about providing people with a percentage of each sale they refer. For example, you might give a customer 10% off when they send you a new customer. This can incentivize people to promote your business for you.
An Exciting Future?
A driveway cleaning company can give you the chance to work on your own terms, without placing a limit on your earning potential. If you want your driveway cleaning business to be successful, though, you need to consider how you can go about things the right way.
Lucky for you, we’ve taken a look at some of the things you need to keep in mind when starting the business.
In the beginning, the process of starting a driveway cleaning company can be challenging, but once you’ve laid the foundations, it won’t be long before you’re so busy that you need to hire your first employee.
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