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How to Start a Wedding Planning Business?

Did you know that there are 2.3 million couples in America getting married this year?

That’s right — the U.S. is home to at least 6,200 weddings per day! It’s safe to say that love is in the air.

And even if the first marriage (sadly) doesn’t last, that doesn’t mean people are shying away from the idea of it. In fact, 1/3 of those getting married this year have been married before.

It’s a great time to start a wedding planning business — especially if you’re an organized, excellent communicator with a passion for love and making dreams come true.

So, how do you start one? What steps and considerations need to get taken before this adventure?

Keep reading before you say “I do” to this career!

1. Learn the Wedding Planning Business

Before you start your own business, it’s probably best to get an idea of what you can expect. This way, you can learn without financial or legal pressures.

Apprenticing or shadowing an already-established wedding planner is one excellent way to do this.

See if you can help coordinate a wedding with someone else. Try and get a job as an assistant. Anything that can allow you to be hands-on. 

2. Further Your Education and Experience

If you have the time and ability to adequately prepare for your wedding planning business, the better it’ll be. 

Consider taking classes in Public Relations or Communications. You’ll not only be marketing your services, but you’ll be communicating with many others — vendors, caterers, the bride and groom, DJs, and more. The more skilled you are in these areas, the better.

3. Develop Your Brand — Make It Legal

Once you’ve learned everything you can about the business, it’s time to develop your brand and register it. 

Create a mission statement — what you offer and why; how you are the best possible choice; and what you can promise your clients. Then, of course, comes your brand name and logo. 

It’s a good idea to file as an LLC, or limited liability company, as well as register for business taxes and open a business account at your local bank.

4. Understand Your Finances

You’ll have to research your options for getting paid and see what suits you best. Whether that’s a cut of the wedding cost or a flat fee is up to you (and there are more options!).

That being said, it’s best to start with enough finances to gather some equipment and be able to market yourself, too. At the least, you’ll need a reliable computer.

It also helps to know how to get what you need at a smart deal for you and the couple. From Wedding Mart chair cover packages to an affordable but fantastic caterer, it’s nice to know your options and keep a budget.

Once you’ve got finances figured out, begin marketing yourself! Set money aside for a high-quality website. Supplement that with free advertising on social media.

Say “I Do” to Becoming a Wedding Planner!

Now that you know what the wedding planning business entails, you’re ready to get started. Being a wedding planner is a challenging yet rewarding career path. We wish you luck in your future endeavors!

If you’d like even more tips and advice, check out the “Starting a Business” section of our blog. See you there!