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How to Start the Next Big T Shirt Company

Getting into the t shirt business is easy and can be done right from your own home. Here’s how to start your new business and make it big.


Are you thinking about embarking on a new side hustle? If so, starting a t shirt business might be the way to go.

When you consider Teespring’s made a whopping $58 million, it’s not surprising that this could be a very profitable business for you to get involved with.

If this is something you’re interested in, then you’re in the right place because throughout this blog post we’ll cover a few surefire tips on how to start your own online t-shirt business.

So without further ado, let’s dive in!

1.) Finding Your Niche

If you’re hoping to start a successful online t shirt business, then we recommend picking a niche and sticking to it.

E-commerce is a competitive industry, so finding a market where you can stand out will go a long way to secure your first sales.

So, first things first, you need to do your homework. Naturally, this will take a bit of time and effort. However, it’ll be worth it in the long run.

Check out other online stores and get a feel for what’s already working, and write down a few ways you could apply their methods to your store.

For example, a niche T shirt store selling shirts with funny slogans on them will probably be too broad to penetrate the current marketplace.

So pick a more specific niche. That way you can laser target your ad campaigns. For example, funny t-shirts that appeal to pilots, teachers, doctors, etc.

However, when all said and done, you can target virtually any market on Facebook. It’s just that an untapped market will make your life slightly easier. Plus, it should be cheaper to run Facebook ads too!

2.) Design Your Products

The design on your apparel is essential when it comes to running a successful t shirt business. An online business is only as strong as the quality of the products it sells.

So, take your time and create compelling designs for your t shirts

Be creative, and at the risk of sounding cliche, don’t be afraid to think outside the box.

Craft a couple of mock-ups that relate to your niche. Then you can test them all and get a feel for what your audience likes the most.

If you’re not the creative type, don’t fret. You can seek the help of other talented artists. Here are a few places to source high-quality designers:

  • Research local designers
  • Upwork.com
  • Fiverr.com

These platforms allow you to find incredible work at a very reasonable rate.

Top Tip: Do NOT copy a design you’ve seen elsewhere. You’ll get caught out with this in the end and it won’t bode well for your business.

You don’t need anything complex. Keep it simple, it’s usually the most effective way to stand out and connect with your customers.

3.) Source Your Products

Now you’ve designed your t-shirts you need to work out where to source your products from. This is essential because it helps ensure your customers have a pleasant shopping experience.

You don’t want your t-shirts to rip after using them a couple of times, or shrink after a few washes. This is sure fire way to inundate yourself with refunds and bad reviews.

The quality of your t-shirts need to take into consideration the following factors:

  • Fit
  • Material
  • Softness
  • Weight

So do your research and use the best supplier your business can afford.

Top Tip: When deciding which supplier to opt for, always order a sample t-shirt to determine the quality for yourself.

Check out Yizzam to get an idea of the kind of products they’re selling!

4.) T-Shirt Printing

There are three popular methods when it comes to printing t shirts. Unfortunately, no method’s perfect so you’ll have to pick something that’s right for you and your business.

Screen Printing

Screen printing is famous for producing durable and long-lasting results. However, it demands a lot of labor. So, screen printing tends to better for bulk orders.

Plus, screen printing isn’t great when it comes to intricate designs or images with four or more colors. Each color increases the cost and production time of the t-shirts, so that’s something to bear in mind.

Heat Transfer

When it comes to heat transfer for t-shirts, you’ll need to use a process known as ‘plastisol transfers’.

This involves professional printers printing your design onto high-quality heat transfer paper. Then you can move the image onto your t-shirts using a heat press machine.

This is excellent for printing t-shirts as you receive orders, so there’s no need to make your customer wait ages for a bulk order to come through! Plus, heat transfer’s great for full-color images.

However, the quality of this printing technique isn’t as good as screen printing. You’ll also need to invest a lot (anywhere between hundreds and thousands of dollars) on a heat press machine.

Additionally, this technique would only be appropriate if you have enough man hours to transfer the prints.

So, there’s quite a lot to bear in mind!

Direct-To-Garment

This printing process is just like using a typical ink-jet printer. The ink is printed directly onto the t-shirt, perfect for transferring an image onto a shirt with accuracy.

The best thing about this kind of printing is that there aren’t any setup costs. This makes it both easy and cost effective to produce small orders.

However, it’s challenging to produce large-scale orders because it takes a fair amount of time to print each shirt.

Did You Enjoy the Guide to Starting Your Own T Shirt Business?

If you enjoyed this blog post on starting your own t shirt business, then we’re confident you’ll love the other articles posted over on our small business blog.

Over there we cover everything from safety issues in the workplace to organization tips. Enjoy!

If you have any questions about the content you’ve read here please feel free to reach out and contact us, we’d love to hear from you!