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How to Start Your Home Improvement Company

The housing market has finally bounced back from last decades crash, so it’s safe to make a living off of remodels again. Here’s how to start your home improvement company in 2018.


A home improvement company can be a great business for people who have a passion for improving the way a home looks. If you’re interested in starting a home improvement company of your own, you might not know how to get started.

Fortunately, there are some strategies you can use to help get your home improvement company going in the right direction.

In fact, if you keep reading, you’ll learn what it takes to start a home improvement company that will thrive and be profitable.

Let’s begin!

What Are You Going to Work On?

As you probably know, the world of home improvement is not small. There are many things that can be improved upon in a home. Whilst you can make the decision to focus on everything, it helps to narrow down your focus in the beginning.

You need to think about what in particular you will want to improve when working on a home improvement project.

For example, do you want to improve bathrooms? What about kitchens? Do you like working on living rooms?

This might sound like an unnecessary step, but there are a few benefits to taking the time to do this.

For one, it allows you to improve your skills. By focusing on just one aspect of home improvement, it becomes easier to learn all you need to know about doing a good job for that specific kind of project.

It also becomes easier to market yourself and to attract dream clients. Put yourself in the shoes of your ideal customer. Imagine they want to have their living room improved.

If they saw two adverts, which one do you think they would be willing to engage with the most?

One from a generic home improvement company or one from a home improvement company that specializes in living rooms?

Most people will pick the company that specializes.

If you specialize you might also be able to charge more for your services, because of the fact you are a specialist.

Keep in mind, you can always expand your focus, once you’ve worked on a few successful projects.

How Are You Going to Source Your Equipment and Materials?

If you are going to run a home improvement company you will need equipment. You will also need materials and items you are going to use for your clients.

The kind of company you are going to do business with will depend on the niche you are working within. For example, if you are dealing with bathrooms, you could work with a company like BBK Direct UK.

Advertising in Local Directories

If you are working in a local region, you can take an advertisement out in your local directory.

These ads normally do not cost a lot of money and can bring great results if designed properly.

If you are not sure how to create effective ads for a local directory, take a look at existing ads.

Ideally, you will want to study ads that have been running for a while. The people running the ads are likely experiencing some success if they’ve made the decision to keep running them.

When you are running an ad, consider offering people some kind of incentive to reach out to you. For example, you might provide people with a free consultation on what is possible.

Advertise Your Home Improvement Company Online

There is also the option to advertise your services online if you want to generate leads.

You can do this with the help of Google AdWords. AdWords will allow you to be found by people who are searching for home improvement services.

When using AdWords, you will select specific keywords you want to advertise for. The more specific your keyword is the better your results will likely be.

For instance, if you are based in San Diego, you might want to target the keyword ‘home improvement in San Diego.’

But, suppose you provide home improvement services focused on the living room. In this situation, the keyword ‘living room redesign services’ – or something similar.

This keyword is even more specific. Targeting such a keyword will ensure you are only marketing to people who are likely to buy from you.

If you need help finding keyword ideas, you can use the Google Keyword Planner. Provide this tool with a basic keyword you are thinking about targeting. The tool will then return a list of other keywords you might want to focus on too.

When you use AdWords you will pay every time someone clicks on your ad. The amount you are going to be paying is going to depend on the level of competition. If there are a lot of other companies trying to go after the same keyword, you will end up paying more per click.

The Importance of Treating Customers Well

One of the best ways to market your company is through word of mouth. If you want people to recommend your services, you need to focus on treating your customers as well as possible.

Take the time to get feedback from your customers. Ask them what you could do better. Make sure you take the time to put in place the suggestions they are providing you with.

You should also ask them if they can provide you with recommendations. After all, some people might not think to recommend you, until you ask them to do so. In some cases, it can even be a good idea to incentivize recommendations. You might provide people with a 10% referral fee if they send a paying client your way.

The Home of Home Improvement?

A home improvement company is a great way to make money if you have a passion for home improvement. But if you’ve never started a company before, knowing where to start can be challenging.

In this post, we’ve taken a look at some of the things you can do to make the process of starting a home improvement company a lot easier.

You need to think about who your ideal client is going to. You should also think about where you are going to source your equipment and materials from.

It’s also important that you think about how you are going to market your home improvement company. This will ensure you are able to make money, as good marketing will put you on the radar of potential customers.

Want to learn more about running a home improvement business? Check out our home improvement section to see our latest content!