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Knowledge Is Power: Why Affiliates Must Leverage Information Marketing

By 2020, affiliate marketing spending by retailers in the US should rise to about $6.82 billion dollars. This number should stay on the rise due to the growth in online sales and marketing. Are you an affiliate marketer for a retailer or brand?

Are you one of those hard-sells all day kind of business affiliates? Did you know that your current sales driven strategy may be putting a dent on your numbers? In marketing, providing value to your audience wins the game hands down.

Have you tried information marketing? If not, there isn’t any day better than today. Don’t know how to do it?

We’ve got you covered. We’ll tell you how becoming an infopreneur and harnessing infomarketing strategies can skyrocket your passive income in no time. Read on to learn more.

Do You Need an Information Marketing Strategy?

If you are an affiliate for a product or service, you need to harness the power of informational marketing. You may be using the hard sell strategy in your current business affiliate marketing plan. By switching to an infomarketing strategy,  you can skyrocket your passive income while educating your customer.

Companies like Apple and Amazon apply these strategies in their marketing efforts. For a customer, it isn’t enough to tell them your product is the best. You must educate them on the benefits of your product.

Not sure how to do it? Here are some steps you should follow to develop the right informational marketing plan as a business affiliate.

1. Look for the Right Niche

Not all niches fit informational marketing. You should look for a subject that everyone is searching. Some examples of great information niches are wealth, relationships, health, among other areas.

2. Harness the Power of Social Media Marketing

The internet changed the way we market products today. Social media platforms began as a means of communication and turned into one of the cheapest and best marketing tools. You may think you can’t educate your customers using these platforms.

Yet, it’s more simple than you think. To develop the best social media marketing plan, you must understand the mindset of the audience on each platform. Don’t fall into the trap of posting the same content on all platforms.

Create a plan where one platform post links to the other. An example is how you may post an informational snippet on Twitter while posting a visual that puts the snippet in play on your Instagram account.

3. Market Your Product on Online Directories

As a business affiliate, you can’t stick to only one marketing outlet. Believe it or not, you can use online directories like the Yellow Pages and 411 Information Online to market your products.

Many consumers use these sites on a daily basis to search for businesses and products. You can use digital marketing and post your infomarketing advertisements on directories to expand your reach.

Should Business Affiliates Educate Customers?

Yes, all business affiliates should aim to educate their customers. Today, consumers want to learn more about a product instead of just buying it. You must explain to your customer why they should buy your advertised product instead of your competitors.

Focus on showing the benefits of your product and take advantage of influencers. You may think it’s expensive but, digital marketing is the way of the future. If you develop the right information marketing plan, you’ll grow your audience and develop a steady passive income in no time.

Want to learn more ways to improve your marketing plan? Check out our Marketing blog for more articles to skyrocket your passive income.