Think about the last time you made an impulse buy.
Considering the average American spends $5,400 on such purchases, this shouldn’t be too difficult. Chances are that the product’s packaging design–whether you realized it or not–influenced your decision to buy the item.
Now think about your own business products. How does the package design compare against similar items on the market? Does your product packaging stand out, or does it get lost in the crowd?
If you want to take your business to the next level, it’s time to turn your attention to the latest packaging designs. Here are three great ideas to get you started.
1. Create an Experience
There’s more to great packaging than throwing something into a box. The more care and consideration you take–especially for a luxury item–the more inclined people will be to buy it.
Let’s say you sell a high-end fashion item like cufflinks or a silk bathrobe. Think about the experience buyers will go through when they open the package, especially if it’s given as a gift.
Rather than just dropping the product in the box, think of how to make the packaging part of the experience. Could you place the item in a silk pouch and then secure it inside the box? Could part of the packaging double as a gift display case?
An extra layer (or two) of well-thought-out packaging can bring a whole new layer of excitement for your product. This helpful article has more information.
2. Stylize Your Package
If your packaging includes illustrations, don’t feel that they need to be hyper-realistic to be effective.
Think of an apple with a bite missing or a mermaid with a starred crown. You automatically associate those designs with Apple and Starbucks, right? Yet both designs are very simple and stylized rather than portraying real-life items in detail.
Something similar could work for your product. Could you bring in a textural element into your imagery?
As an example, let’s say you sell shampoo. Could you incorporate wavy lines into your packaging that, at closer glance, turns out to be strands of hair?
3. Use Bright Colors and Bold Patterns
A final tip for making your package design stand out is to use bold, bright colors and patterns.
Is there one or more bright colors in your product? If so, pick one and incorporate it into your packaging design or font elements.
Patterns are also a sure way to make your product stand out against the competition. Don’t be afraid to get whimsical or mix and match multiple colors, if it suits your product.
The more visually interesting you make your packaging, the more likely people will be to notice it (and grab it) from the shelves.
Final Thoughts on Great Package Design
Of course, these are just a few of countless package design ideas you could try.
The idea is to get your creative juices flowing so you can create a standout packaging design that’s perfect for your products.
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