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On Your Marks, Get Set, Go: How to Start a Running Coaching Business

Are you an excellent runner who would like to share your passion with others? If so, read on to learn how to start a running coaching business.

Can you really make a comfortable living with a running coaching business?

It’s certainly not a get rich quick scheme. But with a little effort and commitment, you can create a lucrative full-time income or side hustle as a running coach.

If you’re passionate about running and helping others achieve their goals, you’ll be glad to know there are people willing to pay for your expertise. All you have to do is find them and show them how you can help.

Here’s how you can get started.

Decide on Running Coaching Services

Running coaches can offer a variety of services, from one-on-one training to marathon training plans to detailed running plans. You should offer multiple services or tiers to give runners plenty to choose from.

Build a Website

You don’t need a high-end website, but you should have a way for people to find you online. List your services and other information that can help runners make an informed choice about doing business with you.

Websites are easier to build than you might think. Platforms like Weebly or Wix require no coding knowledge. Your website could be up and running within hours, depending on how complex you want to make it.

Or, consider hiring a freelancer to build it for you.

Show How Others Can Benefit from Your Services

Why would someone need a running coach? How can you help runners improve their skills?

What results do you guarantee?

These are the question you should be prepared to answer.

Your advantages won’t always be immediately recognized. You need to find a way to show runners why they might need your services and what they stand to gain from the investment.

For the best results, consider working with a freelance marketer or writer to help you craft compelling statements and calls-to-action. Writing your own content might seem cheaper, but if it’s not effective you won’t recognize any benefit.

Start a Blog

Blogging can be a great way to build value in your services. It also helps your audience view you as the expert you are and encourage them to trust your brand.

In addition, a blog can be an effective tool to drive people to your website. You can scale your running coaching business by connecting with people from everywhere and offering online-only services.

Your blog can be about anything related to running. Consider things like promoting running gear like tights or sneakers, or offering tips about improving stamina and endurance.

Branch Out with Assistant Coaches

If you want to add revenue to your coaching business, consider hiring “assistant coaches” to grow your clientele. You take a percentage of the revenue, and they do all the coaching.

Turn Your Passion into a Paycheck

Starting a running coaching business can provide a lucrative income source. It’s easy to scale, it’s in demand, and you can work your business from almost anywhere.

Plus, it lets you continue pursuing your own passion for running, so you can love what you do.

For more tips on running a successful business, visit our blog resources.