Are you trying to get your cancer research center found online?
It can be easier said than done because there are millions of websites competing for the attention of internet surfers.
It is possible to cut through the noise and get the attention of your audience. Stay tuned for these digital marketing tips for your cancer research center.
1. Tell Your Story
What’s your research center’s story? That’s the first thing that you need to figure out. Your story and your brand are the cornerstones of all other marketing efforts like content marketing.
Storytelling is an important piece of your marketing, but often the most intimidating. Marketers often don’t know what stories to tell. Yet, the story behind your research center is how you’ll connect with donors and patients alike.
You can tell stories about how you’re making a difference in the community. For example, new cancer drugs that are being developed at your center.
2. Optimize Your Site for Search
Did you know that 72% of adults will look up information online? They will try to self-diagnose ailments or learn more about cancer treatments.
You can position your cancer research center to be at the forefront of these searches by optimizing your website. SEO is a big web of algorithms and artificial intelligence that take over 200 factors and turns them into search results.
You can make the search engine’s job easier by understanding how people will search for information online and by optimizing your site. When you optimize your site, you’re just telling search engines what your website is about.
3. Invest in Paid Ads
SEO is a great way to get to the top of search results, but it takes time to build up. While you invest the time and resources to build momentum, you can get to the top of search results using paid ads.
There are many avenues for paid advertising. You can invest in search engine ads, as well as paid ads on social media.
With each advertising channel, you want to have a goal for each campaign. For example, a Facebook campaign may be to build brand awareness, while a search engine campaign would drive traffic to your website.
4. Use Social Media Wisely
Social media can be a wonderful tool to build a community of supporters for your cancer research center. For example, building a Facebook group of cancer survivors would be a way to build community, and share experiences in dealing with the disease.
You could also have groups that focus on supporting families or families that have a child with cancer. Cancer impacts people on so many levels and creating the ability to have an outlet can be an invaluable resource for people.
There are other social media outlets like Twitter, Instagram, and Pinterest. As a marketer, you need to determine what is the most appropriate outlet for your center. The best way to do that is to know your audience and how they prefer to get information.
5. Start Blogging
You already know that storytelling is an important piece of marketing. One avenue to share your story is by blogging on a regular basis.
For example, you can write about the different forms of cancer treatments, such as ayahuasca cancer treatment. You can blog about the patients the center has helped and the staff. This will present your research center in a way that people can remember and relate to.
One of the main advantages of blogging is that increases your SEO traffic, as long as your content is valuable that helps people.
6. Expand Your Reach with Partner Organizations
Does your research center work with other organizations?
One of the most forgotten digital marketing tips is to leverage the power of community. Working with the marketing departments of other hospitals or research institutions can expand your reach.
The institutions don’t have to be health related. They could be government organizations or nonprofits dedicated to promoting a healthy population.
What this will do is open up your cancer research center to a brand new audience, which means that your organization can help more people.
7. Continue Your Reach with Email Marketing
Not everyone will go to your website and then return. The fact is, you’re going to lose a large percentage of your audience. That is unless you have a way to capture their information and send them updates via email.
You can do that by having an email sign up form on your website. You can then use email marketing to reiterate how your center is working to eradicate cancer.
8. Have an Outstanding Website
Speaking of your website, this is going to be an important part of your marketing strategy. If your website isn’t up to speed, then you’re essentially wasting your marketing efforts. About 75% of people will judge your organization based on the site’s design.
Giving people a poor site experience will result in a negative perception of your center. You want to make sure that your website is updated with a clean design that’s easy to navigate on any device.
You also want to make sure that it’s fast since people expect websites to load in less than three seconds. Any longer, and you’ll lose about half of your site’s visitors.
9. Manage Your Online Reputation
Building a great website and driving a ton of traffic are among the top digital marketing tips. If you do those things well, your work still isn’t complete. You have to manage your brand’s reputation online.
People love to talk about other organizations, and they’ll leave reviews, whether positive or negative. There are others who will read those reviews and trust those reviews as much as a referral from a friend.
You want to make sure that your reputation is stellar by checking online directories such as Google, Yelp and the Better Business Bureau. If there are positive reviews, thank those people for leaving a review. For negative reviews, give them a response and offer to resolve their situation offline.
10. Measure Your Results
Finally, you want to know if these digital marketing tips pay off for your cancer research center. You want to make sure that you measure web traffic, where the traffic is coming from, and the uptick in email subscribers.
You can then correlate these results with offline results, such as an increase in patients, donors, or brand awareness.
Digital Marketing Tips for Success
Marketing a cancer research center isn’t easy. You have multiple audiences to target as well as build up your brand.
The stronger your digital marketing is, the more likely your organization will be able to help more people and kick cancer to the curb once and for all.
Would you like more marketing tips? Read this article to learn more about creating a PPC campaign.