There are over two million apps available for download in the App store. And there is roughly the same number of Android apps.
But did you know that Google removes up to 300,000 apps each month? Some of these developers didn’t fill in forms correctly. Others are low-quality apps that don’t do anything.
It’s good to be aware that your app may be removed if it doesn’t provide value. Having an app just for the sake of it won’t do your business any good.
Read on to learn whether or not apps for small businesses are worth it.
Check Out the Competition
One good way to gauge if developing an app is a good idea is to look at if your competitors have apps.
If they do, check the app stores to look at user reviews and number of downloads. You’ll be able to get a good idea about whether or not customers find their app useful.
Then, you can brainstorm ways to provide an app that is even better! Maybe one that has better functionality. Learn how to create an app in 10 easy steps.
Just be wary of monkey see monkey do.
Just because your competitor has an app, doesn’t mean you have to have one. You still need to put some thought into whether your customers will benefit from an app.
Consider Your Purpose
Mobile apps need to have a clear purpose in order to offer value to your customers. This is especially true for small business mobile apps.
Did you know that 23% of apps are used just once? A whopping 80% of users don’t use apps three months after installing it. So what do these startling stats teach us?
If your small business is going to invest the time and money into designing a mobile application, it needs to serve a purpose. Otherwise, it won’t result in the marketing opportunities you are hoping for.
If you decide to go forward with a mobile app, you will need to outline your target audience and your goals. This is one of four ways to take your business to the next level.
You shouldn’t build an app just because it seems like everyone else has one. Think about if an app will make a meaningful impact on your business.
Here are some questions you can consider as you assess if building an app is right for your small business.
Will Your App Solve a Customer Problem?
One of the best ways to decide whether or not to build an add is to consider your customer’s pain points.
You want to dazzle your customers by creating an app that provides solutions. Can your app help customers book a booth at your restaurant? Or will it save them from having to do an online search to find some information?
If your app can offer convenience or useful function, then you might want to consider moving forward.
Can You Replace Loyalty Cards?
One of the best uses for a mobile app is a way to get rid of physical loyalty cards.
An app is the modern solution to retain customer loyalty. Moving your points card to an app shows your customers that you can keep up with the latest technology.
And it allows you to reward your customers by offering app-holders special coupons or other perks.
Even if you don’t have a loyalty program, you can still raise loyalty through a well-planned app.
Gain More Customer Loyalty
Having a useful app is a profound way to make positive, personal connections with your customers. Instead of all the marketing that is in customer’s faces on the internet, on the road, and in their inbox, an app is an invitation for customers to come to you.
A thoughtful, useful app lets customers engage with you on their terms. Your customers learn that you are just a click away. In turn, they become long and loyal customers.
A mobile app can also help you gain new customers and increase your brand recognition.
Build Brand Recognition
You all know the famous effective frequency statistic penned by Thomas Smith, in his book “Successful Advertising”.
A customer needs to have 20 interactions with your brand before he or she becomes a customer.
If your app shows up on the app store or, better yet, sits on their phone, you are increasing the number of interactions they have with your brand. Even if they just scroll past your app without opening it, that is one interaction.
On average, people check their phone between 80 and 300 times a day! Just having your logo on their home screen means that customers eyes are on your brand dozens of times a day.
Apps Serve Many Functions
As you can see, small businesses can create an app that serves many functions. It can build brand recognition, provide solutions and replace loyalty cards.
But there’s more. Your app can provide general info as well as booking forms, a price list and let customers access their accounts. You can include YouTube or integration with other social media platforms.
Throw in a messenger feature and a news feed and your customers have all the info they need right at their fingertips.
Also, with push notifications, you can send out promotional information and timely news.
Bottom Line on Apps for Small Businesses
Thanks for reading this article about apps for small businesses.
Remember, with a clearly identified target audience and purpose, an app can be a great tool for your business.
Next, check out these 10 tips to help you successfully create an online business.