Did you know tradeshows first began in 1851?
On May 1st, 1851, the very first fair for technology and innovative ideas took place in London. The Great Exhibition, was unlike anything anyone had ever seen. People came from all over the world to be a part of this groundbreaking event.
Today, tradeshows still evoke feelings of excitement and curiosity. Studies show 92% of trade show attendees come to learn about new products and services.
Small business promotional items are one of the best ways to make a lasting impression. People love getting free things, especially if the item’s thoughtful and unique.
Yet, with hundreds of other booths, giving items away too, how do you make yours count? Read on to learn about 3 categories for unique promotional items, to help you stand out from the crowd.
1. Tasty Small Business Promotional Items
It’s not uncommon for an attendee to walk several miles viewing the different booths and exhibits. That’s why tasty sweets and treats are one of the best promotional items you can provide.
Here are a few tasty treats that will satisfy your customers, while also making an impression.
- Personalized Marshmallows
- Logo Candy
- Candy with unique packaging
Using unique candy wrappers, or packaging can make the candy more appealing. Try using bold metallic colors that stand out, displaying your logo.
Or, make the treats look extra fancy, by wrapping them in lace, with a gentle bow tied on top. Attendees will be more likely to save these treats for themselves or to give as a gift.
2. Longlasting Items They Need
While candy is wonderful, it does come with one major problem. All candy is temporary. That’s why it’s always a good idea to give away items they need.
Here are a few things people might not even know they need.
- Webcam covers
- Rolls of cork
- USB drive
- Digital jump rope
To make things really fun, incorporate a game with your give away. Have attendees enter a raffle or spin a wheel to see what useful item they’ll get to take home.
3. Give It a Personal Touch
Finally, let’s look at a few items that individuals can feel an attachment to. Personal everyday items are very powerful at promoting your company’s brand. Now, not only is the individual seeing your logo but so is everyone else they encounter.
Here are a few personal everyday items you could give away.
- Colorful Lunch Tote
- Coffee mug
- Scenic calendar
- Phone screen cleaners
The idea here is to find items they’ll need to use every day. If your company has a fun, playful image, make the items reflect this. Contrarily, if your company has a more serious reputation, pick designs that show your professionalism.
Don’t Be Afraid to Speak Up
Now you know more about choosing the best small business promotional items. Remember, along with giving away free stuff, the attendees are also there to see you.
Being able to put a face to a business, suddenly makes the product more real and trustworthy. It’s important you and your staff members aren’t afraid to start conversations with people coming to your booth.
Yes, they may seem like they are only there to get a freebie off of your table. Yet, the truth is, they are there because they want to learn how to add value to their life. Your small business can help make their life better, and you have to tell them how.
At Your Business is happy to be a number one source for business owners. We cover a wide variety of topics to help people just like you reach the success they desire.
Will you be displaying your products at an upcoming tradeshow? We can help you set yourself up for a wonderful and productive time. Read our latest article about how to plan any sized event without a hitch.