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Texting for Dollars: 4 Steps to Creating An Effective Mass Text Message Marketing Strategy

You think you know everything there is to know about texting. After all, everybody’s doing it, and it’s not like it’s anything fancy that can benefit your business…right?

Actually, there is – and you’re missing out.

Texting is such a popular trend that it’s made its way past the everyday citizen and on to the corporate world, and it’s sure to take your business to the next level.

It’s gotten to the point that if you run a sizable business and don’t utilize the mass text message, you’re just giving up clients.

If losing out on potential customers doesn’t sound like such a good idea to you, then you’ll certainly want to learn how to send mass texts and create an effective marketing strategy – and that’s exactly what we’ll show you how to do.

How to Use a Mass Text Message to Create an Awesome Marketing Strategy

These tips will help you generate leads like nobody’s business – and all through the power of texting. Read on to learn more.

1. Plan like Your Business Depends on It

Business texting will (very soon) be an important part of your company. And like any other part of your business, you should do your best to make sure your mass messaging sector is properly fortified.

In other words, plan out your company’s mass texting endeavors as if your business depends on it – because in reality, it kind of does. 

What does this mean? Well, for starters, you’ll want to start taking it more seriously. Your mass texting should be given an entire team to run the gig.

Social media experts, creative designers, promotions specialists, and retail experts are just a few of the positions you’ll want to have in order to successfully run your mass text services smoothly. Make sure to plan accordingly.

2. Don’t Be Rude

It goes without saying that being rude to your potential customers is a good way to lose them.

Obviously, we know you won’t intentionally be rude to them (at least, we sincerely hope not). Rather, we mean accidentally getting under their skin and making them devalue your business.

Often times, when a consumer shops at a particular store, that company asks them to leave their phone number for “future reference”. Before long, that same company is sending unauthorized text messages to that buyer.

Of course, the buyer is bound to get annoyed with the constant and unwanted bombardment, and will not only block the mass messages but will have a negative outlook on the company as well.

The way around this is to simply ask the customer in your initial text if they’re okay with receiving future messages from you. This establishes a sense of trust between the customer and you, so they’re more likely to read your texts.

3. Know the Right Time of Day to Send Them

If you have a social media account for your business, you know that there are certain times of the day and week that they will be best received by the public. The same logic goes for your text messages.

A number of companies who send mass texts run into trouble because they don’t know how to use the timing to their advantage. They can’t reach a solid audience base because with their erratic mass texting schedule.

Instead of throwing out a message and hoping that it reaches as many people as possible, why not take control of the situation and send them during the proper time?

It’s generally known that the average person will read a mass text about 3 minutes after it’s been sent. This means that if you send it too early or too late in the day, you most likely won’t have too many potential customers reading it.

Send your messages after morning hours, when your business is getting warmed up on the work day. That will give any shoppers a chance to buy from your store when they learn of any deals you may be having.

Have companies in multiple parts of the world? Make sure to use the time zone to your advantage. Sending out your mass messages for each time zone during the right hours makes it more likely they’ll read your texts and visit your stores.

4. Get to the Point

One of the worst things that you could ever do is drone on in your messages about how great your deals are. Chances are, you’re potential customers will just say “TL;DR” and never make their way to your company.

In case you didn’t know, the average human has the attention span that’s less than a goldfish, and in large part, it’s due to how instantaneous things have become thanks to technology.

With such little patience, any lengthy message is bound to be overlooked by most people you send it to.

You also have to keep in mind that even though most of the world has a smartphone that can handle lengthy messages, a good number of people are still totting a basic phone that can’t send or receive big texts.

That being the case, to guarantee that you reach everyone on list – and that they’ll actually read what you send – you’ll want to keep your messages short and direct.

No more than 160 characters per message is key. It may seem like a small amount, but you can actually fit quite a bit of information into this text, and you’ll reach people much easier.

Not only that, but the chances of your message becoming corrupted or lost in the transaction are at a minimum, so you can be sure it reaches your customers every time.

For All Your Business Needs

You have the power of the mass text message at your fingertips, as well as some tips to use the texting to its fullest. Why not learn other ways to make your business reach its fullest potential?

Our site specializes in giving expert tips and advice to help businesses like yours succeed. We cover everything from how to start a business, to B2B marketing plans, and everything in between.

No matter what you may need to know, we’re sure that we have it for you on our site. Come have a look around for yourself; your going to like what you see.