Ask around and you’ll find that around 99% of businesses plan to spend more money next year on digital marketing than they did last year.
If you want to ensure that you make the most of your marketing plan, you need to try some time-tested dental marketing ideas. While you might have the best practice in town, you might not know how to connect with an audience these days.
Here are five ways to ensure you connect with your audience in a reliable way.
1. Use Google Reviews
If you want to ensure that you get the kind of traffic online that your office deserves, you need to take advantage of search engine reviews.
In the absence of the phone book, search engines have filled in. As they’ve done thins, they’ve brought all new features that we could have never imagined before.
Search engines now offer the potential for users to rank your practice and for you to give out detailed information about your services.
These tools empower dental offices in completely new ways but require you to be on your game at all times. Potential clients and patients get to see real photos of the work you’ve done, the inside of your office, and what kind of equipment you use.
This can be a blessing or a curse depending on the quality of your services, but it incentivizes you to improve your service.
The best thing you could do would be to start using a customer review widget to help you get reviews after you provide service to patients. If they’re regular patients, ask them to do it while they’re checking in so that your practice can grow
Now when people search for your practice using the keywords important to the kinds of services you provide, they’ll get positive results.
2. Create a Blog
When people are using a search engine, they’re either looking for a specific service or the answer to a question. With the help of a blog, you get to address both audiences with content to answer their questions where your services are the solution.
Search engines are partial to URLs that get updated often.
If you want to make content creation easier and simpler, why not start with a list of frequently asked questions you have about your services.
Next, instead of writing everything down, make a series of videos that are under two minutes detailing what it is that you have to offer.
A great video blog or a series of how-to videos for dental care, filing insurance, or getting your kids to enjoy brushing could be huge hits. You’ll get patients loyal to your office excited to see you on video and win new patients who understand your demeanor.
If you want to ensure that you create content that people are going to enjoy, then ask them what they want to see from you.
The best way to ensure that you get lots of quality content on your site is to start by responding to requests and then slowly peppering in your own ideas.
3. Have You Tried Postcards?
If you want to connect with people in a way that feels unique, why not turn back the clock a little. Send them a sincere card with a short handwritten message.
For just 20 cents a piece, it’s well worth the trouble. There are lots of great dental card designs out there if you’re looking for something that’ll stand out.
When you choose where you’re going to send your cards, think carefully about demographics.
If you’re in a college town, you’re not going to want to send cards to the neighborhoods where students live. However, if you send cards to where the long-term residents live, they probably already have dentists.
The trick is to find out where new residents are moving.
Some people will go back to their old town for a while to see their dentist if they haven’t found a new one yet. If you take the time to reach out and introduce yourself to new neighbors, you get the chance to earn their trust and let them know all about the services you provide.
4. Email Marketing Still Works
While most people think of email marketing as a worthless venture, there are lots of offices that are successfully connecting with patients via email.
When you’re trying to ensure that you get seen by lots of people with little cost, email is the way to do it. Email marketing is different than it was a few years ago, but the basic tenets are still the same.
When you want to write emails that connect with people, be sure that you start off with a strong subject line. Don’t make it too “salesy” but let people know what you’re about right away. While you might not think that your email campaigns are going to land, the low cost of entry makes them worthwhile.
If you want to connect with an audience over email, you just need to keep it short and sweet.
5. Use Instagram
If you notice the changes to most social media sites in the last year, they’ve all gone the way of Instagram.
Photos and “content” are at the center stage and text isn’t as important. When you want to attract an audience, you need great images.
Give your audience what they want when you start an Instagram account for your office.
With the consent of patients, post before and after photos showing their fantastic smiles and how they’ve changed. If you have cool new tools, show off what they can do.
If you’re getting good at identifying TMD symptoms, show your audience with images.
Dental Marketing Ideas Don’t Need To Be Wild
While you might think the dental marketing ideas you need have to be something crazy involving costumes and fireworks, good old-fashioned marketing works.
Adapted for the digital era, these ideas are time-tested and lead to measurable results.
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