Are you the head of a law firm who wants to do more customer outreach? Do you need to rank higher in Google searches and attract more business?
The entire legal industry nets more than $250 billion each year, but are you getting your fair share of that business?
If you’re wondering how to get started with marketing a law firm, this article is for you. We’ll give you a quick rundown on ways that you set yourself apart from the crowd.
Improve Your Visibility
The first step toward getting more clients is to improve your visibility online. Marketing for lawyers should start with claiming your place in free directories online.
If you can, start a blog that describes your services. If you’re a DWI lawyer, share some client success stories and positive online reviews.
Another way to get noticed is to make sure you have biography pages on your website. People often start their searches there and it’s an easy way to connect with potential clients.
Focus on Free Publicity
Any attorney marketing campaign should include charitable giving. Showing up at local charity events is a great way to get your firm’s name out there.
Another way to get free publicity is to ask your local newspaper or radio station to do an interview with you. You can even contact your local television station to see if they would have time to do a profile.
Free publicity is key when you’re trying to connect with new demographics. You might want to offer free initial consultations for referral clients.
Aim for Client Referrals
After your publicity push, keep your law firm marketing focused on client referrals. Satisfied customers share their experiences and provide you with valuable client referrals.
More than 60% of people ask their friends and family about which law firm to use. They also value quick email response time and fixed legal fees.
You might want to email your clients once or twice per quarter and let them know that you’re open to referrals.
Whether you specialize in wills and probate or personal injury, take the time to cultivate long-term relationships with your existing clients.
Get Started Marketing a Law Firm
Marketing a law firm doesn’t have to be difficult, but it’s important to be consistent. You can take out online ads, create videos for your website, and find an SEO expert to refresh your website content.
Don’t underestimate the power of the business card, either. Even though you’re focusing on digital marketing, make sure you have an attractive business card and brochure.
If computers have you stumped, talk to a marketing expert. They can make sure you’ve got relevant blogs, clear contact information, and employee bios.
A marketing team can also develop email marketing campaigns and help you connect with your local media outlets.
We have free templates for all your business’s needs. We have everything from consultant retainers to blank notary forms.
Have a look at our website and let us know if you need a form that isn’t listed. Contact us directly and we’ll make it for you for free!