Do you think your real estate website is lacking? A great website attracts customers and draws more leads. Here are 7 web design hacks the best realtor websites have.
Is your real estate website up to snuff?
Does your site draw in enough new leads and customers?
While there is plenty of competition out there for real estate, it’s important to make sure that your website is the best it can be. A great website can set you apart and help you succeed in even the most saturated market.
The best realtor websites have a few things in common that can teach you a lot about building a great site of your own. Below we’ll look at the 7 best real estate website hacks that you need to be using on your real estate website.
1. Content Marketing
One of the biggest things that can set a great real estate website apart from the pack is the effective use of content marketing. Content marketing is one of the best ways in the digital age to drive traffic to your website while also giving plenty value to visitors.
To do this, you’ll need to have a blog on your website. Then you’ll need to fill it with high-quality content and add updates regularly.
Providing plenty of value, insights, and education to visitors through great content can play a huge role in making them into leads and customers. By pulling in potential leads, educating them, and getting them onto your realtor website you’ll soon have more business than you know what to do with.
2. The Best Realtor Websites Have Great SEO
The best real estate websites also make use of great search engine optimization (SEO) techniques which will tie into the content marketing strategy. This may include ensuring that you’re targetting your website and content for the right keywords that your potential customers are searching for, for example.
This also means making sure the technical side of your site is well put together. Be sure to follow the SEO best practices for optimizing subheadings, metadata and tags, and images.
Great SEO will ensure that Google and other search engines can read your site properly and recognize its importance, helping them to send more traffic your way.
3. Emphasis on Mobile
The best real estate websites also understand that mobile is the way of the future. Google has even switched to mobile-first indexing, so it’s clear that it’s clear that mobile is incredibly important.
In fact, many people may only view your site on mobile devices such as phones or tablets rather than on a laptop or desktop computer.
One of the top ways to ensure you’re not missing out on mobile users is to optimize your website for mobile devices and make sure it is designed to look well on small screens. It’s also best to use a good responsive design for your website.
You may also want to look into using SMS marketing techniques to follow up and market to potential clients and customers.
4. Speed It Up
In addition to making the switch to mobile, another thing that is more important than you may realize is that the speed of your side needs to be topnotch.
It can be easy to lose a lead because the website didn’t load quickly enough. Everything needs to load smoothly, flawlessly, and quickly every time.
Additionally, this also plays a big part in SEO as well. Google and the other search engines tend to not want to send their searchers to a site that isn’t fast and won’t give them the answers to their queries as quickly as possible.
5. Collect and Manage Your Leads
Another excellent hack is to master the art of lead management. When you run a real estate website you need to know how to not only collect leads but also to keep track of them well.
Then you need to have a great plan for following up with them smoothly and effortlessly, magnifying the chances you have of converting each lead.
You’ll want to use great landing pages and calls-to-action on your website to get leads. Then you’ll want to manage them using a real estate CRM that works great and automates much of the process.
Finally, you can follow up with leads using email, SMS marketing, or other marketing methods.
6. Master the Art of Customization
The next thing you need to remember when thinking about your website is the art of customization.
These days, a customer wants exactly what they want and needs plenty of control over the process. They know what they’re looking for. It’s important to allow them to search through available properties and set filters of their exact requirements when looking for a property.
Myers & Myers Real Estate, Inc. in Albuquerque, for example, has great basic and advanced search abilities that allow visitors to easily find the exact type of property they’re looking for. You can see more info about Myers & Myers for some great ideas of your own.
Additionally, look for ways to tailor the process. Allow your website to learn about your visitors and offer them suggestions they may be interested in.
7. Videos Are More Important Than You Think
Another important thing that the best real estate websites make use of is video marketing. The best realtors take the time and put the energy in to create some high-quality videos which are used for market their properties and services.
Video content is bigger than ever thanks to the growth of Youtube and other online video platforms. While a great blog post or a property listing can give a lot of information to a visitor, it’s hard to beat the in-your-face nature of a great video.
Videos can allow a potential client to really see a property up close and imagine themselves in a home. If you want to get more results on your website you would do well to make great video a priority.
While there is a lot of competition out there, by using the hacks above you’ll have a good chance of getting more traffic than even the best realtor websites. It can take some time to build your website and make sure it perfectly serves your needs, but the results will be well worth the effort in the end.
Looking for more real estate and business tips? Check out our blog now for more great articles and advice.