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The Power of Connections: 7 Important Benefits of Attending a Conference in Your Industry

Every year, more and more conferences seem to be popping up throughout the country. They’re not showing any signs of slowing down, either.

In fact, the conference industry is expected to grow by 44 percent by the year 2020!

With the conference industry growing so rapidly, you’ll likely be able to find a conference that is relevant to your specific industry, no matter how obscure it may seem. 

Why would someone want to attend a conference, though? Aren’t conferences just excuses to get out of work for a few days? 

There are many more benefits of attending a conference than just taking a few days off of work. Read on to learn more about business conferences and why you ought to consider attending one.

Types of Business Conferences

If you’re still on the fence about attending a business conference, keep in mind that there are many different types of conferences out there. They’re not all like the TedX conferences you see online.

The following are some of the most popular types of conferences you might want to consider visiting:

Networking Conferences

As the name suggests, these conferences are all about networking. They’re geared toward helping individuals who work in a certain industry meet and get to know one another.

Industry Conferences

This is what most people think of when they think of a business conference. These are all about updating industry employees on the latest developments within their specific field.

Trade Shows

Trade shows aren’t technically conferences. They offer similar benefits, though. They also allow you to learn more about what your competition is doing and what developments are being made in your industry.

Benefits of Attending a Conference

There are lots of benefits that come with attending different types of conferences for people who work in your industry. The following are seven of the greatest benefits:

1. Sharpen Your Skills

When you attend a conference, you get to take a break from the day-to-day demands of your job. You’re definitely not just kicking back and relaxing, though.

Conferences provide you with opportunities to fine-tune your skills and learn new strategies you can implement to perform better at your job.

If you’ve been doing the same thing day after day but aren’t seeing a noticeable improvement, a conference can help you break out of your rut.

2. Meet Experts and Influencers

Conferences also provide you with great opportunities to meet experts and influencers within your field.

If there’s an industry celebrity you’ve always wanted to meet, figure out which conference they’re going to be attending next.

If possible, try to find an event where they’ll be delivering a speech, too. That way, you’ll not only get to see them in person, but you’ll also get to learn from them.

3. Network 

Conferences are prime locations for networking with other people in your industry.

Even if you’re not attending a conference specifically designed for networking, there are still plenty of opportunities to meet and learn about folks who are doing great things in your field.

At conferences, if you play your cards right, you can make connections that last a lifetime and play a key role in furthering your career.

4. Learn About New Tools and Tech

Whether you’re attending an industry conference, a trade show, or another type of conference, these are great events for those who want to learn about the latest tools and technology.

At a conference, you can learn about and try out new tools designed to make your job easier, help you be more productive, and just generally make your life better. 

5. Get Out of Your Comfort Zone

If you’re an introverted person or someone who doesn’t typically like being part of a big group, a conference provides you with the perfect opportunity to break out of your comfort zone.

A lot of personal growth can happen at conferences, especially if you go in with an open mind and are dedicated to connecting with new people and trying things you’d normally be too nervous to do. 

6. Make Learning Memorable

Have you ever sat through a presentation at work, taken notes, asked questions, and then not remembered a single thing just an hour later?

Learning in the same environment day after day can make it harder for you to remember details and get the most out of people’s presentations and lectures.

When you attend a conference, though, you’ll be in a new place surrounded by new people. All that new stimuli can help you retain more of what you learn. 

7. Increase Your Motivation

Finally, attending a conference can help you to rekindle your motivation and increase your drive to do your best for your company. When you return from your conference, you’ll be full of new ideas and will be eager to implement them into the day-to-day operations of your business.

Tips for Choosing the Right Conference

In order to experience the benefits of attending a conference, you first need to make sure you’re choosing the right one.

Here are some tips that will help you sort through all the different conferences and find the right one for you:

  • Decide which type of conference you want to attend
  • Think about your budget and how far you can afford to travel
  • Set goals and consider what you want to get from the conference
  • Find out more about the speakers and who will be attending

It’s also a good idea to talk to people who have attended the conference you’re considering in the past. They can let you know whether it’ll be worth it for you to attend this year.

Learn More About Attending a Conference

As you can see, there are plenty of benefits of attending a conference in your industry.

If you keep these tips for choosing the right conference in mind, you’ll definitely be able to reap all the benefits that conferences have to offer.

Do you want to learn more about attending a conference? Are you looking for tips on how to make yourself stand out and have an easier time networking?

If so, we’ve got plenty of articles for you.

This article on unique promotional items is a great one to read if you’re thinking about bringing along some swag to give out at your next conference.