Are you looking to get the word out about a children’s book you recently wrote? Even if you wrote a great story, no one is going to read it unless you properly market it. Read on to learn about 10 powerful tips for marketing children’s books.
So, you’ve written a children’s book. That’s great!
But the hard part isn’t over, it’s only getting started. You may have written the greatest piece of children’s literature ever. But that won’t matter if nobody reads it.
When it comes to selling children’s books, you need to consider who you’re selling to. It’s not only the kids you have to appeal to, but also their parents. They’re the ones who’ll be buying your book.
Read on for ten effective ways of marketing children’s books to get your book flying off the shelves.
10 Powerful Ways for Marketing Children’s Books
You may never have marketed anything before in your life, and starting it can be daunting.
Your book is your passion project: you want as many people to read and enjoy it as possible.
Here are 10 steps you can take to make that happen:
1. Start Local
When you start getting the word out about your book, keep it local.
Get in touch with local bookstores, whether they’re independent or big-name chains. See if you can host an event such as a live reading or book signing.
Many parents will take their kids into local bookstores and here you’ll be able to appeal to them.
Live readings are a great way to draw a local audience and give parents and children a taste of your book.
Local craft fairs and festivals are great places to appeal to people of all ages. Kids and parents can find your book as well as grandparents who may buy it as a gift.
2. Create a Personal Brand
The key to any great marketing starts with the way you market yourself. Market your book as if you were starting a small business.
As an author, you are an extension of your book, so market yourself as such. Your name is your brand. Authors such as J.K Rowling or C.S Lewis are famous for their books around the world.
Craft a high-quality author profile. It only needs to be a paragraph or two long, but enough to tell your reader a little about you. It allows your reader to feel like they know and trust you.
People will find your author profile in a range of different places, not only the book. It’ll appear on your book’s Amazon page. It’ll appear inside the book and your online author presence.
3. Reach Out to Schools
Schools are the ideal place to market your book. It’s a place that encourages kids to read more, and you can reach your target audience.
Reach out to local schools and see if you can give a presentation to get the kids interested. Leave free copies with the school to get the ball rolling. Leave order forms in case they want to order it for the school library.
Kids will be more likely to want to read your book if you make your presentation compelling and give them a taster.
4. Use Social Media
Social media is an amazing marketing tool.
Get on Twitter, Instagram, Facebook, LinkedIn. Use them to announce your book and start a conversation about it.
Using hashtags can help start a conversation with people. This can get them to interact with you about your book and start buying it.
Join audience-specific Facebook groups to promote your book. Inform other members about where they can buy it, local events, and any other promotions.
If your book is educational, join an online community. This company can help get parents and children using your book as a resource.
Goodreads is a social media site dedicated to, you guessed it, books. Host a giveaway of your book here to get people interested and engaged.
5. Enter Competitions
Entering online children’s book competitions to get your book recognized.
Some of these competitions are pricey to enter, but if you win it sets your book apart from the crowd.
If your book wins an award, it provides increased recognition and critical acclaim.
6. Write a Guest Post
Get your book’s name out there by writing a guest post for a blog or website. Choose one that is relevant to the audience you want to appeal to.
Choose a parenting or family-based blog or website. This is a direct way to target your ideal audience.
It can betime-consumingg to write a guest post. You have to spend time finding the right blogs or magazines to approach. You also have to write a valuable article which will get people to engage with your book.
If you make a quality, engaging guest post, you can reach a whole new audience and sell some books.
7. Join a Podcast
Podcasting is one of the most popular forms of entertainment and information.
It can be a very effective way to spread the word about your book and get people talking about it.
There are a lot of family and parenting podcasts which host interviews. Reach out to these podcasters are offer them an interview to spread the word of your book.
Talk about your book. Tell them about your writing process. Talk about what inspired your story. Make it light and friendly and be welcoming to your audience.
8. Ask Readers to Leave Reviews
Get any readers you’ve gained to leave you a review on your book.
Even if it’s only friends and family who’ve read it so far, get them to leave your book a review. Reviews for your product boost SEO rankings and makes it easier for people to find your book online.
The more positive reviews your book has, the more likely it is that people will buy it.
9. Go On a Library Tour
Local libraries often host live readings with local authors. Reach out to local libraries and let them know about your book.
Libraries often host weekly readings where parents bring their children.
Bring some copies of your book along with you and sign some copies. Leave behind some business cards and tell people where they can buy your book. The chances are the library won’t let you sell your book there.
But, it’s a great place to get involved with the community and reach a local audience.
10. Keep Taking Photos
Whenever you make a public appearance to promote your book, get some photos taken.
They don’t have to be professional, you can use your phone. But get photos of you interacting with locals, signing books, reading to kids etc.
Post them on social media and on your website. These will draw people’s attention and they can be great to offer to media companies.
Marketing Children’s Books: Make People Want to Buy
Marketing children’s books is different to marketing other products. But, it can be way more fun!
You get to meet the local community and host events that get kids wanting to read your book.
If you love the book you’ve written, it will shine through when you put yourself out there. These are ten great steps to getting your name out there and selling some copies.
Looking for more marketing tips? Check out our blog section to get more advice!