More and more customers are using their mobile phones to buy products and find information online. If you want to grow your business, you can’t afford to ignore this market. Staying on top of the latest technology is a must. Here are the top seven mobile marketing trends that will dominate 2018.
What are the new mobile marketing trends for 2018?
Mobile marketing is taking a greater importance in the marketing landscape as more people rely on their mobile devices for just about everything.
They’re used to find information, control the temperature at home, entertain and connect.
Marketers are paying attention, and that’s why mobile ad budgets are surging to more than $54 billion per year. If you want to know where you can invest your ad budget, keep reading.
These are the top mobile marketing trends this year.
1. Mobile Marketing Automation
You might already know about marketing automation. That’s using automated messages to reach your current audience. Standard marketing automation tools use email, social media, and website publishing.
What’s great about mobile marketing is that you can do more in less time.
Mobile marketing automation is starting to take off because it allows you to do the same thing but to mobile audiences. Push notifications, text messages, and apps are all used to get your marketing messages out to mobile users.
Even Facebook and WhatsApp are starting to use bots that allow you to send messages to their users.
To truly take advantage of mobile marketing, you have to personalize your messages. The simple act of using a person’s name will increase your response rate and your revenue.
2. Retailers Use Proximity Marketing
One of the mobile trends that people have been talking about for a while is the use of proximity marketing. In 2016, there were more than 3 million retail stores installed beacons at their location.
This technology uses a Bluetooth beacon that sends out signals to people walking by your location. Passers-by receive the signals, which can include promotions from your retail location
Before proximity marketing, you would have to communicate with your audience through an app. Beacons create take a big step out of the process for someone to interact with your brand.
For example, if you have a restaurant, you can send the day’s specials with a discount code or a free dessert if they stop by for a meal.
Retail locations can use proximity marketing to thank loyal customers when they’re in the area or let new people know about sales happening at the store.
3. Voice Searches Increase
Siri. Alexa. Cortana. OK, Google.
These are the phrases that are driving search. Do you want to know how to say something in Spanish? Ask Alexa.
Want to watch a particular video on YouTube? Ask Siri.
What to know the nearest Thai restaurant near you that’s well-reviewed? Ask Google.
How can you prepare your marketing efforts for voice search? The first thing you should do is read Google’s evaluation of search engine speech.
People search for things differently by voice than they do over the phone. Think of how people speak when they ask a question. The search phrases will be longer and closer to natural speech.
4. Mobile SEO Changes
The second aspect of search is mobile search. Between voice and mobile search, SEO is getting shaken up in a big way in 2018.
These marketing trends are taking some marketers by surprise, but you can put yourself in a position to outmaneuver your competition and get ahead.
This year, Google is moving to mobile-first indexing. That means that when the search engine crawls websites for information and updates, it will use the mobile version of your website and display those results first.
If your website isn’t set up for mobile now, do that immediately. Otherwise, your search results can be negatively impacted.
Already have a mobile site? Then make sure that it’s fast, and the images are compressed. If you have a separate mobile site from your desktop site, match the content on the mobile version and desktop version of your site.
5. Big Data Gets Bigger
Big data is essentially Pandora’s Box. It’s a wonderful thing for marketers. Yet, as we have seen with the recent issues that Facebook has had over Cambridge Analytics, consumer privacy concerns have been raised.
The thing is, data is necessary to make smart marketing decisions. For example, if you sell kitchen goods, you’ll want to reach women who are looking for ways to cut down on meal prep time.
You know that they use social media like Pinterest and Facebook to look for recipes. Data will also show you what messages they respond to so you can keep working those messages into the marketing mix.
That’s what will result in higher sales for your business.
6. SMS Marketing Increases
One of the mobile marketing trends that are going to mature in the next year or two is text message marketing.
Text message advertising offers many benefits, one of them being that it’s inexpensive to send a text message.
Similar to sending out emails, mass texting works when it’s personalized. You can send out birthday texts to your customers when it’s their birthday.
You can also send promotional text messages and use texts to confirm appointments to cut down on no-shows.
7. Mobile Customer Service Becomes the Norm
Consumers today are bombarded with marketing messages. When they interact with a brand, they want an immediate result and a good overall experience.
Companies recognize that and often use exceptional customer service as a way to differentiate themselves from the competition.
You can distance yourself even further from the competition by moving your customer service to mobile devices. How can you do that? Through text messaging, Twitter, and messaging apps like WhatsApp and Facebook Messenger.
Having a Live Chat option that’s mobile friendly can give your customers an impressive array of options to get their questions answered immediately.
Mobile Marketing Trends for Every Budget
There are over 237 million cell phone users in the United States.
There is a huge opportunity in mobile marketing. Whether you’re positioning your website to capitalize on mobile searches or getting ready to run a text messaging campaign, there are options that can fit every marketing budget.
If you want to know more about marketing your business, check out our blog.