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Understanding The Importance of Business Cards

If you don’t think business cards matter for companies in 2018, then you need to think again! Click here to discover everything you need to know about the importance of business cards.


The digital explosion has made it easy to stay in contact with those who matter to you.

It has also made it easier for people to connect with your business.

However, in the age of all things digital, there is still room for business cards to make that first connection with people.

If you are debating the importance of business cards and whether or not they are still relevant, the following information will help you to see the significance of these card in today’s world.

1.How The Importance Of Business Cards Began

Business cards are an ingenious marketing method for your products and services, and it has its roots in fifteen century China.

At that time they were called visiting cards. People used to hand them to others and invite them to visit their homes.

The visiting card was more of a self-promotion card than a business card. The card told other people how important the person carrying it was and gave them an invitation to visit them.

Eventually, these cards reached the European elite and involved people handing them to others to get them to visit their businesses.

At one point business cards actually had tiny maps on the back of them to show people how to get to business.

This was mostly because buildings in Europe never had addresses as they do now. To make it easy for people to find their establishment, business people would provide a map.

Even in those days, people understood the importance of aesthetics on a business card. They often put drawings of their business places and other eye-catching slogans on the front of the card.

Today you do not need to include a map on the back of your card. However, you still need to make the card aesthetically appealing, and you still need to include information about how to get in touch with your business.

The business card has evolved, but it is no less relevant than it was when it first began.

It is still one of the most effective ways to communicate with potential customers and to get people to spread the word about your brand.

2. Direct Marketing

When you meet a potential business prospect, it is much easier to slip a business card into their hand than it is to ask them to visit your website.

Whether you meet someone at a trade show, party or conference it is a hundred times easier to give them a business card and start a conversation, than it is to ask them to check out your website.

People tend to hear things and then forget them. The purpose of company business cards is to create a tangible way for you to make contact.

Make sure you keep some in your pockets, car, wallet or laptop bag, so you can enjoy the benefits of business cards whenever the opportunity arises.

There should always be a way for you to access your cards at all times because you never know when a business opportunity will arise. Business cards provide an amazing way to jump start your marketing campaign.

3. They Make A Good First Impression

A business card makes a good first impression. When you meet a prospective customer or client, a business card that looks professional and gives relevant information makes your business look legitimate.

It is one of the best icebreakers around when you want to approach someone who you think may be interested in your business. You can have some very good conversations with people once you make that first contact with them via a business card.

Make sure that you create professional looking cards at all times. Never cut corners or use cheap paper to create your cards.

Having a business card that looks well-made and sturdy proves to those you are soliciting that your business is top of the line.

A well-made business card continues to make a lasting impression on you even after conversation and contact stop.

If your business card is eye-catching, then people are more likely to share it with someone else. This puts your brand before many more people who may become potential customers or clients.

You just cannot get this kind of impact from just exchanging phone numbers and emails with a person.

In fact, it is often your business card that gets people to save your number in their phone or drop you an email.

If you do any kind of creative business such as graphic design or art and craft, then your business card design should show off your talent.

However, whether or you are running a creative business or not, your business card should have a creative design that compels whoever receives it to keep looking at it and take action.

4. Show You Are Prepared

A business card is still relevant today because it shows that you are always prepared.

There will be no scrambling for your pen or trying to put your email address and phone number on a piece of paper or a napkin. This type of behavior will make you look unprofessional and turn off your potential customer before you even get started.

Business cards make you prepared to pass on contact information in those times when Wi-Fi drops out, or a prospective customer has a dead phone battery.

Your website may go down but your business card won’t. The fact is that technology fails a lot of the times, but your trusty business cards will always be there.

You can even get free business card templates online to make your cards look as professional as possible, so make sure you have them ready all the time.

Final Thoughts

Business cards are still an effective way to market your business and get noticed in the digital age. This simple yet effective form of advertising can bring hundreds of people to your business.

Always take the time to pick a good design for your card that will stand out from the crowd.

The purpose of business cards will never cease. It’s a small piece of paper with a big impact, and this is why it has lasted for centuries without losing its relevancy.

If you would like more tips on how to get your business noticed, then visit our website. We inform and educate you about how to grow your business.