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What Is a VPS and How Can It Help to Grow Your Business?

Almost 90% of people in the US and Canada use the internet regularly.

Not only are more people using the internet but more people are also making purchases online than ever before. Which means that your business’s website is a key component of your success.

As your small business grows and, with it, the traffic on your website increases, you should consider switching to a virtual private server (VPS). But what is a VPS and how exactly does it help you?

Keep reading to learn more about what a VPS server is and how it benefits your growing business.

What Is a VPS?

When it comes to hosting your website, you have many different options. You can choose from shared hosting, dedicated hosting, or a virtual private server (VPS). Each of these has its own costs, features, and benefits.

Shared hosting is the least expensive option and it’s where many businesses start their online journey. It allows you to share costs with many different users. But along with costs, you also share resources and space – which can put limits on your growth.

The most expensive option is dedicated hosting. As the name implies, this option gives you an entire server that’s not shared with anybody else. You have complete control over your service, but you’ll need technical expertise and deep pockets for this option.

When you need more than shared hosting but aren’t quite ready for dedicated hosting, you may opt for a VPS. VPS is a hybrid of the other two options. This single physical server is located within a larger server and has its own operating system and allocated server resources – it looks and feels like a dedicated server, but is actually shared.

When to Consider a VPS

When the traffic to your website increases, you need the right processes in place to handle that growth. That means more than just being able to handle that amount of traffic without crashing your site. It also means adding more features and campaigns to your site to keep business growing.

As you grow, shared hosting will be less and less capable of handling your websites needs. You won’t have access to the resources you need to handle more traffic. The only way to increase your resources as well as the control over your hosting, it to upgrade your hosting plan.

Read more here if you’re still unsure when it’s time to make the switch.

VPS and Your Growing Business

Before upgrading to a dedicated server, consider a VPS server. For a growing business, they offer just the right balance of performance, price, privacy, and security.

We’ve listed all of the benefits of a VPS server in more detail below.

Dedicated Resources

Perhaps the biggest issue that you’ll have with shared hosting is your access to resources. In a shared hosting situation where one or two users receive a lot of traffic to their site, the remaining users have fewer resources available to them. This isn’t good for a growing business that can’t afford that kind of downtime. 

With a VPS server, one large and powerful server is divided into multiple virtual servers. Although the virtual server is shared among other users, your VPS functions as a separate and private server. Which means that not only have privacy, but also your own CPU, RAM, storage, bandwidth, or any other data.

Faster Load Times

Because you have your own resources, other users on the server won’t affect your website. That results in faster load times.

And faster load times mean more online leads and conversions. But how?

Studies have shown that slow load times impact sales. In fact, Amazon estimates that just one second of lag would cost them over $1 billion in sales every year.

Better Security

Data security is increasingly important in the business world. Compared to shared hosting, VPS hosting keeps your data more secure.

A VPS hosts your website in its own isolated and private environment. Your data is stored separately from other users. So if one of your neighbors experience a security breach, it has no effect on you.

Disaster Relief

Also related to data, a VPS offers disaster relief in the case that your data is lost, stolen, or corrupted in some way. Even more effective than the regular backups recommended by experts, a VPS restarts and shifts to other modes to avoid losing information in the case of a disaster. That means you don’t have to worry about losing any important client and financial records and information.


VPS costs more than shared hosting but far less than dedicated hosting because there’s less hardware involved. As such, it’s the perfect mid-range solution for your website hosting needs when your business starts to grow and you require additional resources.


Your VPS hosting will come along with a customer support team that you can depend on when you have questions or when it comes to troubleshooting. Customer service reps are usually available around the clock to support you in terms of configuration and even adding resources.

Complete Control

VPS gives you almost as much control as a dedicated server. You get complete control of your files and resources through your own operating system. You can even make configurations – which isn’t possible with shared hosting.

High Availability

VPS is virtual – meaning there is no physical component. If the server ever goes down, you can simply reboot on another physical server. This way, your website is always online and you don’t have to worry about crashes that can cost more than $1000’s in lost sales.

More Business Advice

So, what is a VPS? It’s the next logical upgrade when your business begins to grow and you need more resources and privacy for your web hosting. A VPS is a mid-range choice between shared and dedicated hosting, and it can help grow your business through affordability, support, security, additional resources, and more.

When you’re growing a business, you can use all the advice you can get. Read more advice like this on our business blog.